30% of people under 30 say “social media freedom” more important than salary

November 20, 2011

While employers are struggling to crack down on employees’ social media behaviour, young professionals are saying “Don’t bother trying. We won’t be controlled”.

In a story called “Great Tech Expectations“, The Province reports some startling statistics about the Millennial generation (those under 30). The article draws on research presented in the 2011 Cisco Connected World Technology Report. The research surveyed 2800 students across 14 countries, all under the age of 30. The findings revealed that:

The study, which surveyed 2,800 college students and young professionals in 14 countries, found:

  • 56%of college students “said that if they encountered a company that banned access to social media, they would either not accept a job offer or would join and find a way to circumvent corporate policy.”
  • 1 in 3 respondents younger than 30 said social-media freedom and workplace mobility were more important than salary.
  • A quarter of college students said a prospective employer’s policy on social media usage would affect their decision in accepting or declining the job.
  • In India and China, more than 80% of respondents said their primary work device should be mobile.
  • More than 70% of college students said they didn’t want to differentiate between “personal” and work-related devices – “company-issued devices should be allowed for personal and business use because of the daily blending of work and personal communications.”
  • 70%  also say they want to be out of the office regularly, working remotely.

Read the whole article.

While employers are fighting to control what employees are doing on line, employees are fighting for their online freedom. This is especially true in education, where school boards argue that teachers are role models for children and often impose strict social media guidelines. It also applies to other industries where companies and non-profit organizations are desperately trying to figure what to do — and they want to do it quickly.

If you’re in Calgary, join me at an event hosted by the Canadian Industrial Relations Association this coming Thursday. I’ll be on a panel of experts debating with a lawyer and an arbitrator about how to deal with social media challenges at work.

How do you feel about employees using social media? Or employers trying to control your use of social media?


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Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.

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