Marketing and promoting literacy with webinars

June 20, 2012

Marketing and promoting literacy with webinars (cover) - Sarah Elaine EatonAre you interested in using webinars or webcasting in your literacy organization? This report offers practical suggestions for literacy practitioners and program administrators on how to use webinar technology to promote and market literacy. The report is divided into sections that offer ideas on webinars for learners, for staff and volunteers and for the general public.

A checklist is provided of helpful tips on how to make your webinar day a success.

This report is available for free as a downloadable .pdf from Onate Press.

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Share or Tweet this post: Marketing and promoting literacy with webinars http://wp.me/pNAh3-1rj

If you are interested in booking me (Sarah Eaton) for a presentation, keynote or workshop (either live or via webinar) contact me at sarahelaineeaton (at) gmail.com. Please visit my speaking page, too.

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Webinar recording: 101 Ways to Market Your Language and Literacy Program (#9)

May 23, 2012

In the eighth of ten webinars today on how to market your language or literacy program we focussed on the power of connections. We talked about

  • Building a system for effective follow-up.
  • What is the best way to follow up with someone – phone, e-mail or some other way?
  • How to use the “drip effect” without torturing the other person.

Here’s the recording of Webinar #9:

Please “like” the YouTube video if you find these recordings helpful!

Join us next week for Class #10. It will social media for marketing and building community. Get more details here.

Related posts:

101 Ways to Market Your Language Program (10 Free webinars) – Program overview and login instructions

#1 Webinar recording

#2 Webinar recording

#3 Webinar recording

#4 Webinar recording

#5 Webinar recording

#6 Webinar recording

#7 Webinar recording

#8 Webinar recording

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Share or Tweet this post: Webinar recording is up! Tips for Marketing Your Language and Literacy Program (#9) http://wp.me/pNAh3-1pB

If you are interested in booking me (Sarah Eaton) for a presentation, keynote or workshop (either live or via webinar) contact me at sarahelaineeaton (at) gmail.com. Please visit my speaking page, too.


Webinar recording: 101 Ways to Market Your Language and Literacy Program (#8)

May 16, 2012

In the eighth of ten webinars today on how to market your language or literacy program we focussed on the power of connections. We talked about

  • The importance of building trust.
  • Relationship marketing.
  • How “building” is more important than “doing” in marketing.

Here’s the recording of Webinar #8:

Please “like” the YouTube video if you find these recordings helpful!

Join us next week for Class #9. It will focus effective marketing follow up. Get more details here.

Related posts:

101 Ways to Market Your Language Program (10 Free webinars) – Program overview and login instructions

#1 Webinar recording

#2 Webinar recording

#3 Webinar recording

#4 Webinar recording

#5 Webinar recording

#6 Webinar recording

#7 Webinar recording

__________________________

Share or Tweet this post: Webinar recording is up! Tips for Marketing Your Language and Literacy Program (#8) http://wp.me/pNAh3-1pd

If you are interested in booking me (Sarah Eaton) for a presentation, keynote or workshop (either live or via webinar) contact me at sarahelaineeaton (at) gmail.com. Please visit my speaking page, too.


Webinar recording: 101 Ways to Market Your Language and Literacy Program (#7)

May 3, 2012

In the seventh of ten webinars today on how to market your language or literacy program we focussed on the power of connections. We talked about

  • Your circles of influence
  • How to showcase your school as a centre of expertise and excellence
  • The importance of partnerships and how to develop them.

Here’s the recording of Webinar #7:

Please “like” the YouTube video if you find these recordings helpful!

Join us next week for Class #8. It will focus on relationship marketing and the power of connecting in an emotionally positive manner. Get more details here.

Related posts:

101 Ways to Market Your Language Program (10 Free webinars) – Program overview and login instructions

#1 Webinar recording: 101 Ways to Market Your Language and Literacy Program 

#2 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#3 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#4 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#5 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#6 Webinar recording: 101 Ways to Market Your Language and Literacy Program

__________________________

Share or Tweet this post: Webinar recording is up! Tips for Marketing Your Language and Literacy Program (#7) http://wp.me/pNAh3-1o5

If you are interested in booking me (Sarah Eaton) for a presentation, keynote or workshop (either live or via webinar) contact me at sarahelaineeaton (at) gmail.com. Please visit my speaking page, too.


Webinar recording: 101 Ways to Market Your Language and Literacy Program (#6)

April 25, 2012

In the sixth of ten webinars today on how to market your language or literacy program we focussed on speciality tips for programs at large institutions. We talked about

  • The role of advocacy in marketing a program at a large institution
  • The marginalization of language programs at universities and similar organizations
  • The importance of marketing, PR and relationship building with others at your institution
  • The slow pace of moving forward with an entrepreneurial program nested within an institutional context

Here’s the recording of Webinar #6:

Please “like” the YouTube video if you find these recordings helpful!

Join us next week for Class #7. It will focus on relationship marketing. Get more details here.

Related posts:

101 Ways to Market Your Language Program (10 Free webinars) – Program overview and login instructions

#1 Webinar recording: 101 Ways to Market Your Language and Literacy Program 

#2 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#3 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#4 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#5 Webinar recording: 101 Ways to Market Your Language and Literacy Program

__________________________

Share or Tweet this post: Webinar recording is up! Tips for Marketing Your Language and Literacy Program (#6) http://wp.me/pNAh3-1ns

If you are interested in booking me (Sarah Eaton) for a presentation, keynote or workshop (either live or via webinar) contact me at sarahelaineeaton (at) gmail.com. Please visit my speaking page, too.


Webinar recording: 101 Ways to Market Your Language and Literacy Program (#5)

April 20, 2012

In the fifth of ten webinars today on how to market your language or literacy program we talked about

  • What a “unique selling proposition” or “USP” is and how to articulate yours
  • horizontal vs. vertical markets
  • packaging your courses

Here’s the recording of Webinar #5:

Please “like” the YouTube video if you find these recordings helpful!

Join us next week for Class #6. It will focus on speciality tips for programs at large institutions. Get more details here.

Related posts:

101 Ways to Market Your Language Program (10 Free webinars) – Program overview and login instructions

#1 Webinar recording: 101 Ways to Market Your Language and Literacy Program 

#2 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#3 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#4 Webinar recording: 101 Ways to Market Your Language and Literacy Program

__________________________

Share or Tweet this post: Webinar recording is up! Tips for Marketing Your Language and Literacy Program (#5) http://wp.me/pNAh3-1mZ

If you are interested in booking me (Sarah Eaton) for a presentation, keynote or workshop (either live or via webinar) contact me at sarahelaineeaton (at) gmail.com. Please visit my speaking page, too.


Webinar recording: 101 Ways to Market Your Language and Literacy Program (#4)

April 13, 2012

In the fourth of ten webinars today on how to market your language or literacy program, we had participants from Canada, the U.S., London and Israel. I was thrilled to see some of the same names on the participant list. I’m starting to get to know you, and enjoying every second of it!

This program focused on:

  • Business cards
  • Stationery
  • Signage

Here’s the recording of Webinar #4:

Join us next week for Class #5. It will focus on how to stand out from the crowd. Get more details here.

Related posts:

101 Ways to Market Your Language Program (10 Free webinars) – Program overview and login instructions

#1 Webinar recording: 101 Ways to Market Your Language and Literacy Program 

#2 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#3 Webinar recording: 101 Ways to Market Your Language and Literacy Program

__________________________

Share or Tweet this post: Webinar recording is up! Tips for Marketing Your Language and Literacy Program (#4) http://wp.me/pNAh3-1mi

If you are interested in booking me (Sarah Eaton) for a presentation, keynote or workshop (either live or via webinar) contact me at sarahelaineeaton (at) gmail.com. Please visit my speaking page, too.


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