12 Great Resources on Strength-Based Leadership

July 10, 2011

Last Thursday I did a leadership workshop with the Southern Alberta Institute of Technology Students Association (SAITA) in Calgary. We did an entire afternoon around strength-based leadership. I led the group through a personal and large-group strengths inventory. Then, we did another activity to see how people can leverage the strengths of the associations and groups they belong to. We wrapped up by helping the newly elected student leaders revisit their goals to see how they could achieve them more effectively using an asset-based approach.

A few of the participants asked for the titles of some reading materials on this topic. This post is dedicated to the wonderful leaders at SAITSA. Here are a dozen of my favorite books on asset-based or strength-based leadership. The authors may call it by different terms, but the underlying ideas are shared among these works:

Appreciative Inquiry Commons. (n.d.).   Retrieved May 1, 2008, from http://appreciativeinquiry.case.edu/

Cooperrider, D. L., Whitney, D., & Stavros, J. M. (2003). Appreciative inquiry handbook. Bedford Heights, OH: Lakeshore Publishers.

Cooperrider, D. L. (2007). Business as an agent of world benefit: Awe is what moves us forward.   Retrieved February 21, 2008, from http://appreciativeinquiry.case.edu/practice/executiveDetail.cfm?coid=10419

Cooperrider, D. L., & Whitney, D. (2008). A positive revolution in change: Appreciative inquiry.   Retrieved March 27, 2008, 2008, from http://appreciativeinquiry.case.edu/uploads/whatisai.pdf

Cramer, K. D., & Wasiak, H. (2006). Change the way you see everything through asset-based thinking. Philadelphia: Running Press.

Eliot, C. (1999). Locating the Energy for Change: An Introduction to Appreciative Inquiry. Winnipeg: International Institute for Sustainable Development / Insitut International du Developpment Durable.

Faure, M. (2006). Problem solving was never this easy: Transformational change through appreciative inquiry. Performance Improvement, 45(9), 22-31.

Kretzmann, J. P., & McKnight, J. L. (1993). Building Communities from the Inside Out: A Path Toward Finding and Mobilizing a Community’s Assets. Skokie, IL: ACTA Publications.

Kretzmann, J. P., McKnight, J. L., Dobrowolski, S., & Puntenney, D. (2005). Discovering Community Power: A Guide to Mobilizing Local Assets and Your Organization’s Capacity. Asset-Based Community Development Institute, School of Education and Social Policy,
Northwestern University. http://www.abcdinstitute.org/docs/kelloggabcd.pdf

Murrell, K., L. (1999). International and intellectual roots of appreciative inquiry. Organization Development Journal, 17(3), 49-61.

Northwestern University. (n.d.). The Asset-Based Community Development Institute: School of Education and Social Policy.   Retrieved October 1, 2010, from http://www.abcdinstitute.org

Tzu, Sun. The Art of War (L. Giles, Trans.). London: Arcturus Publishing Ltd. (The original was believed to have been written between 505 B.C. and 473 B.C., though exact date unknown).

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.

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How to Get a Spectacular Speaker for Your Next Literacy or Language PD Event

April 26, 2011

Sarah Elaine Eaton - Ontario Literacy Conference speaker 2010I’ve had some conversations recently with colleagues looking for speakers for conferences, professional development (PD) events or workshops. They’ve said that they don’t really know where to start looking and find themselves in that classic quandary… “We need someone good… Really, really good… And we have a limited budget!” Where to start?

In 2010 I was inducted into the Canadian Association of Professional Speakers (CAPS) and I realized that there’s a big gap, a chasm almost, between the world of corporate meeting planners and the non-profit volunteer conference organizing committees. I talk to dozens of professional speakers who are aching to speak at more non-profit and educational events… and volunteer organizers who just don’t know where to find great speakers. There must be a way to get both groups connected!

Here are some tips that may help…

Decide on your budget

Whether you’re working with an entire committee or you’re one person charged with the responsibility of finding an amazing speaker, you’ll want to figure out how much you have to spend. Your budget will generally include two parts:

  • Speaking fee
  • Travel and accommodation

Some speakers have an “all in” fee that includes travel, meals and accommodation. Keynote speeches for non-profit events start at about $500 and go up to $10,000. The fee is often a combination of what the organization can afford and the speaker’s rates. $5000 for a keynote speaking fee is about average, but there is a great deal of variance.

Prospective clients sometimes ask me if I will speak for free. The answer is yes, but there are some rules.

Have a clear idea of what kind of speaker you want

Every event wants someone “good”, but what does that mean to you? Do you want your speaker to entertain, educate or both? Usually, it’s a good idea to get someone who is knowledgeable or an advocate of your subject area. Don’t get in a mechanics expert for a group of literacy practitioners. Make sure your speaker has either worked in the field or is a champion of it.

Beware of the “I need to work” types who will claim to be a supporter of your cause just because they need a gig. A quick Google search can help you figure out who’s really in your corner.

Use your networks to find good speakers

Ask your colleagues, teachers and others for recommendations. Keynoters often get work due to referrals and word of mouth. Don’t be afraid to ask people around you who comes to mind when they think of an engaging presenter. Use professional listservs, Twitter and other social media to get recommendations, too.Auditorum seats

Put out a call for keynotes or plenary speakers

Conferences put out calls for presenters, but don’t often do the same for keynotes or plenaries because they fear that the quality of those who might apply would be lower than if they conducted the search themselves. That’s kind of like saying that a university only accepts students they seek out and they don’t accept applications. Putting out a call for keynotes is a great way to find high quality speakers who are building a reputation – particularly if your budget is very limited. Do an RFP (Request for Proposals) and be clear in your call what fee range you’re looking for, then speakers who are working in that range are likely to apply.

Check out your local professional speaking organization

Really, professional speakers are not as expensive as you may think! There is a stereotype about professional speakers that they have a certain approach (a la Tony Robbins, for example). While it’s true that there are many motivational or inspirational professional speakers, there are also hundreds who specialize in speaking to non-profit and educational audiences.

Professional speaking organizations are usually national organizations. Members must meet a strict set of professional criteria (such as a minimum number of paid speaking engagements per year, letters of reference, etc.) before being inducted into a major national organization. These big organizations are often divided further into state or provincial chapters.

Look for evidence of past success

Good speakers have a track record of success.

In the United States, it is pretty much de rigueur that speakers will have a demo video in the form of a CD, a DVD or a YouTube video. In Canada this may be true for corporate speakers, but has yet to fully catch on for non-profit and philanthropic speakers.

At the very least, a speaker should have testimonials and a list of past clients. Ask for recommendations. Check for a calendar of past or upcoming events. With or without a video, a good indicator of success is a full speaking schedule.

Travel and Accommodation

If there’s one thing that is non-negotiable, it’s travel and accommodation. Your speaker may have traveled all day to get to your event. A hot shower, a clean room and a good meal are a relief after a long day of travel.

Having a greeter at the airport is a nice touch that many non-profit conference organizers overlook.

If you’re trying to save on costs, here’s a tip: Hotel food is often high in calories and not very interesting. Many speakers will appreciate a home cooked meal at the home of a conference organizer. This gives your speaker a chance to get to know you and enjoy some social time.

Allow speaker product sales

I’m baffled by conferences that require speakers to rent a booth in order to sell their products. I suspect that thousands, if not tens of thousands of dollars a year are lost at non-profit events because the conference has a policy against product sales. Unless the speaker travels with an assistant, they likely won’t have the time to set up a booth and sell product.

An experienced speaker will likely be busy reviewing their notes or doing other preparations before the presentation – as they should. Once a speaker factors in the cost of a booth, plus the cost of an assistant to set up that booth and sell the product, most, if not all of the revenue they would have made is gone. So, speakers abide by conference policies and leave their books, workbooks, CDs and DVDs at home.

A better option: Set up a table at the back of the room where the speaker is giving his or her presentation. Have a conference volunteer work at that table in exchange for a percentage of the gross sales (20% to 30% of total sales is common). If a speaker sells $500 in books and splits the revenue 70/30 with the conference, then the conference makes $150. The speaker takes away $350, from which he or she will need to pay the costs of production (book printing), packaging and shipping. In the end, it works out to a pretty fair split.

Develop a relationship with your speaker

Don’t think of this as one-time gig. This is your opportunity to develop an on-going relationship with someone. Your speaker may help to promote your event by posting about it on Twitter, Facebook or other social media. They may mention you on their blog or find other ways to drive traffic to your website and positive attention to your organization. Non-profit speakers usually have a deep emotional attachment to their field. They want to get to know you and those you serve. If you develop a relationship, that same person may join you again for future events. Figure out how you can help each other succeed and I guarantee you that you’ll get quality speakers that your audiences will love.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Teaching Public Speaking to Literacy or ESL Students

November 5, 2010

I have the privilege of being both a teacher and a professional speaker. That means that I earn a portion of my living by facilitating workshops and giving keynotes on topics related to my field of expertise.

I have not found many materials that specifically target the topic of how to teach public speaking to literacy or ESL learners, so here are some resources for you:

The first place for adult learners to turn is to Toastmasters. This is an international, non-profit organization dedicated to teaching people the skill of public speaking. They also have a link to free resources on their website.

Other places to find information on public speaking:

Members of organizations such as CAPS and NSA are fully trained, and earn a significant portion of their livelihood through speaking. Most pro speakers have spent thousands of hours in non-formal settings such as professional development workshops offered through organizations such as Toastmasters before they ever stepped into the professional realm.

There’s a fellow by the name of Tom Sticht who does workshops on Oracy in Canada and the United States. He does not have a website, but his papers are archived on the National Adult Literacy Database. Many of his programs are suitable for school age children.

Here are some ideas on how to teach public speaking to literacy learners or ESL students:

Workshop with a professional speaker

Invite a professional speaker from your community in to do an interactive workshop. Many pro speakers will offer this type of workshop, even if they don’t advertise it. If you Google “professional speaker” + <your community or city>, you should get a list of the pros in your area. Be aware that a pro speaker may not give a workshop completely pro bono. (It is, after all, how they make their living.) Having said that, you are very likely to get excellent quality for the fee that you pay.

Workshop with an Aspiring Speaker

Invite in an aspiring speaker to do a workshop with your staff or students. By “aspiring” I mean someone who is likely in Toastmasters now or has gone through the program. He or she may be trying to become a professional speaker, but lacks the experience. When you extend the invitation, offer them a thank you letter for their professional portfolio. (He or she will need this when applying for membership in a pro organization later on). How do you find these people? A call to your local Toastmasters club explaining what
you’re looking for should do it.

Guest judges for student speeches

If you teach your own lessons on public speaking, challenge the students to prepare a brief speech of their own. Invite professional or aspiring speakers from your community to be “guest judges” for the student presentations or a small speech competition. The judges can offer feedback, advice and suggestions to help students improve further.

There are likely a great deal of resources available in your local community to teach your learners about public speaking!
Related post: Rubrics for Grading Student Presentations

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


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