Imagine you are buying a new home. You tour around a number of properties. You see one that is messy, distasteful and uninviting. The sales agent says, “Oh, don’t worry, the foundation is strong!” The trained eye may be able to see beyond the bad presentation, but it takes a lot of mental energy to get past it.
Now imagine you are taken into a home that is clean, neat and perfectly staged. You immediately feel welcome. You are instantly engaged psychologically and emotionally. You want to see more.
APA formatting is to research papers what presenting a clean, neat and well presented home is to selling a property.
Your prof may be able to look past a messy presentation, but it takes more mental energy. You want to be able to say, “Oh, but the foundation of the work is just fine!” and you want that be enough.
Well, it’s not enough. It sends a message that you don’t care about presentation. You send a message that you don’t give a flying leap that your work is less appealing to read. You may be brilliant, but if the essence of what you show to others messy and disorganized, it’s less inviting to enter your world and spend time there. Sometimes, students insist that APA formatting inhibits their creativity or individuality. My reply to that is, fine, go be as bizarre and unique as you like in your own writing space — your blog, your journal or whatever.
There’s an element of persuasion involved in writing a research paper. I won’t say sales, because that will undoubtedly offend some of you. But let’s face it. You are trying to “pitch” your ideas. Follow standard practices for presentation and your work is likely to be accepted a whole lot faster than if you insist on doing it your own way. When you are writing a research paper you are trying to persuade someone to read it, like it and possibly judge its value (e.g. accept it for publication or award a grade for it).
Sometimes I find that drawing comparisons between reality TV and academia helps students make sense the expectations of life in higher education. Over the past few months, I’ve been watching Income Property. I don’t own any income properties and I probably never will, but I find the show fascinating. I see patterns in how projects are completed so they consistently meet the objectives.
Host Scott McGillivray helps home owners turn unfinished or unacceptable suites into beautiful rental properties. He and his crew completely renovate the space. They focus on doing excellent quality construction, electrical and plumbing work that is up to code. The work is inspected and they get feedback from city officials and inspectors before they start working on the finishes.
To me, that’s the the content of research. It needs to be solid, high quality and done well. Getting feedback along the way is important, too.
Once they get the necessary approvals that the job has been done right, they move on to the finishes. They pay attention to the details and ensure the look of the place is consistent with sound design principles that are timeless and impressive. After watching a few episodes of Income Property I noticed that they use very similar approaches for each project.
That’s the presentation of the work. The design principles are outlined by APA, MLA or whatever style guide you use. The format is timeless and paying attention to the details makes it impressive. They follow presentation design principles systematically. Each project is unique, yet they follow standards in a consistent way. It’s almost like there’s a template and yet, every project is individual.
McGillivray consistently points out that doing the construction work properly is non-negotiable. Just like doing high quality research is non-negotiable.
But what gets people to say, “Wow, this is impressive!” are the finishes. Following accepted practices for presentation (which might be interior design for a house, or formatting for a paper) and paying attention to the details are what makes you stand out and be impressive.
For an exemplary end product you need both: quality construction and beautiful finishes. If you have only done only one or the other, you are being sloppy. To do the job right, you need solid construction and a beautiful presentation.
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Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.