How to Use Webinars for Literacy: PD, Programming and Promotion

October 28, 2011

A huge thank you to our participants and speakers today who participated in the online discussion on how to use webinars for professional development, programming and promotion in the literacy field.

Our speakers

Allison Mullin is the manager of communications and marketing at the Ontario Literacy Coalition (OLC), after previously working in the communications departments of Mount Sinai Hospital in Toronto and the City of Calgary. As part of it’s strategy to provide professional development opportunities for those working in the literacy field in Ontario, the OLC has been hosting a webinar series for the past year on a wide variety of topics.

 Courtney Hare is a Financial Literacy Facilitator for the non-profit organization in Calgary called Momentum. She is a certified Training Practitioner and holds an MA in Education from the University of Calgary where she got her start moderating and facilitating E-learning and online presentations. She is now looking for ways to further engage learners who may have barriers to accessing face-to-face workshops or learners who prefer to engage online. She is in the process of establishing the first E-learning module for a Momentum’s program called “StartSmart.”

Laura Godfrey is the Manager of Learning Links Resource Centre in Calgary, where she manages the development and operations of the centre. A graduate of the Southern Alberta Institute of Tecnology’s Library and Information Technology program, LearningLinks is the fifth library she has had a hand in setting up and running.

Each of the speakers is at a different point along the “continuum of development” for webinars. Allison heads up a successful webinar series that regularly has sessions filled over capacity. Courtney is beginning to prepare webinars for her organization. Laura is just starting to ask questions about webinars for literacy.

Laura provided a number of questions to guide today’s discussion:

  1. We’re a non-profit. How do we cover the costs of doing a webinar?
  2. Do we have to buy special software?
  3. How do we pick a topic to cover in a webinar?
  4. How long does it need to be?
  5. Can we record it and how can we make it available to others later?
  6. How tech savvy do you need to be in order to do this?
  7. Do you need to hire a speaker or can anyone do the speakers job?
  8. Who else is doing webinars in the literacy and adult education field?
  9. Why should we do this?
  10. Are there chances to collaborate with other groups?

Check out the webinar recording

In addition to our pre-arranged speakers, kudos also go to Dr. Jenny Horsman and Dr. Peggy Albers, both of whom shared insights from their own experiences about doing webinars in the literacy field.

Resources that were shared by participants today

Global Conversations in Literacy Research – A webinar series presented by Dr. Peggy Albers and hosted at Georgia State University

Camtasia – a video-capture software

RGK Foundation – Learning grants (USA only)

MacArthur Foundation Granting agency (USA only)

Techsoup – Technology resources for non-profits

Ontario Literacy Coalition Spotlight on Learning – OLC’s archived webinars

Learning and Violence – This site contains resources and archived webinars

Center for Interactive Learning and Collaboration (CILC) – Clearing house of e-learning, video conferencing and webinars for K-12, educator PD and community education

Stock Exchange – Free stock photography site (requires registration)

Nancy Duarte – Best practices and resources for slide presentations

Twitter handles of some of today’s participants

@englishwob

@ontarioliteracy

@LLRCLibrary

@LandVdotnet

I enjoyed the resources and information that everyone shared today. It was an open group who was willing to give ideas and share what they knew.

For me, this was one of the most technically challenging webinars I’ve done in a while. For some reason, I couldn’t hear participants while my own mic was turned on, which meant that I ended up “talking over” people without even knowing that they were trying to speak. My apologies for the rudeness! I can assure it that it was not at all intentional.

I am so grateful to everyone for their participation today. YOU made it worthwhile!

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.

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New Trends in Education: Formal, Non-formal and Informal Learning – Implications for Evaluation and Assessment

June 9, 2011

Thanks to the Ontario Literacy Coalition (OLC) for inviting me to be part of their webinar series. In case you missed the program this week on “New Trends in Education: Formal, Non-formal and Informal Learning: Implications for Evaluation and Assessment” you can watch the recording here:

Here’s the link to program, too: http://youtu.be/6iH_ikNmn9I

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


How to Market Your Literacy or Language Program (Free 5-part video series)

May 30, 2011

I’m happy to share this 5-part video series that was recorded live at the 2010 Spotlight on Learning Conference, held in Toronto, Canada by the Ontario Literacy Coalition.

I did a one-hour presentation on how to promote literacy and language programs. The conference organizers videotaped the session and are sharing it publicly. You can consider this a one-hour crash course in marketing:

Low-cost High-Impact Marketing for Literacy Programs – Part 1

Low-cost High-Impact Marketing for Literacy Programs – Part 2

Low-cost High-Impact Marketing for Literacy Programs – Part 3

Low-cost High-Impact Marketing for Literacy Programs – Part 4

Low-cost High-Impact Marketing for Literacy Programs – Part 5

Related posts:

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Free webinar – New Trends in Education: Formal, Non-formal and Informal Learning – Implications for Evaluation and Assessment

May 27, 2011

** This event has passed. Check out the recording of this program here: http://youtu.be/6iH_ikNmn9I **

The Ontario Literacy Coalition has a series of professional development webinars for literacy professionals. I met these folks last year when I spoke at their Spotlight on Learning Conference. I was delighted when they invited me back this year to present via webinar. I gave them a few different programs to choose from and they put the topics out for a vote to their stakeholders. The topic that got the most votes was “New Trends in Education: Formal, Non-formal and Informal Learning – Implications for Evaluation and Assessment”.

This is a free event for educators and literacy professionals. But there’s one catch. They have a limited number of seats, so if you’re interested, you’ll need to reserve your spot. Their May webinar was filled to capacity. Join us:

Tuesday, June 7, 2011

1:00 – 2:00 p.m. EDT (There is a link to show that in your time zone here).

Feel free to share this post with other literacy advocates. This is an open event. Would love to have you come and be part of the conversation!

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Share this post: Free webinar – New Trends in Education: Formal, Non-formal and Informal Learning – Implications for Evaluation and Assessment http://wp.me/pNAh3-Gj

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


“Spotlight on Learning” conference

October 24, 2010

Last week I had the privilege of presenting a session on marketing of literacy programs at the Ontario Literacy Coalition’s Spotlight on Learning conference in Toronto. What an amazing event! Not only did the conference bring together practitioners and administrators from a variety of provinces, it was a high-tech, 21st century event. Speakers and participants alike were invited to participate in the conference’s Facebook page. They had their own Twitter hash tag (#spotlight2010).

Best of all, this was one of the few conferences I’ve ever been to where marketing was identified as a key topic or “stream” in the presentations. These folks are cutting edge.

They videotaped all the presentations, so with any luck you’ll be able to watch a replay of the presentation. I’ll post the info on the recording when it’s available.

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Share this post: “Spotlight on Learning” conference https://wp.me/pNAh3-mp

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


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