Job Posting: Marketing and Recruiting Manager for Prestigious English Language Program

October 29, 2013

When I wrote the first edition of 101 Ways to Market Your Language Program in 2002 one of the language program directors I interviewed for the book expressed disgust at the very idea of the book, saying that the idea of integrating marketing into educational administration was “blasphemous”.

That was at a time when language program managers had no training, no resources and no budgets for marketing. Many of them still don’t.

Since then I have kept my focus on marketing of language programs of all kinds as part of my career. From heritage language programs to TESL to modern world languages, they all have a place in our classrooms, our communities and yes, even the business world. I created www.marketyourlanguageprogram.com where I offer almost all the resources that I have created over the years for free.

In 2009 I wrote my doctoral thesis on marketing of ESL programs at post-secondary institutions. My supervisor liked that I had an innovative topic in an area that had yet to be researched by anyone (anywhere), but warned me that it might not get me a job. (As it turned out, things have worked out just fine.)

Recently, Georgetown University posted a job for

Manager, Marketing for Recruitment.

You can check out the job description here. The position involves recruiting qualified American English teaching professionals for the English Language Fellow and Specialist Programs. The programs, sponsored by the U.S. Department of State, send American teachers around the world to teach English. The jobs are affiliated with and supported by local embassies. What a cool program.

It’s not super clear, but just so it’s forever captured as a graphic, here’s a screen shot of the job posting:

Marketing Manager job posting

Marketing Manager job posting

Slowly, enlightened organizations are beginning to see that marketing our language programs is neither blasphemous nor futile, but rather necessary if we want to endorse, promote and share the importance of learning languages on a global scale. Marketing is serious business. It is unlike any other facet of educational administration or language program management. If we want to get serious about not only saving our language programs, but elevating their importance, we’ve got to go beyond putting up posters in the hallways of our schools to advertise the newest language class, and instead take a professional and strategic approach to recruitment, complete with market research, using metrics to track results and understanding how to demonstrate the concrete impact of language learning to funders, stakeholders and others in our communities.

When prestigious institutions like Georgetown University start creating positions called “Manager, Marketing and Recruitment”  for their language programs (and it’s supported by the U.S. Department of State) other schools are sure to follow.

Does your institution have a marketing manager for its language programs?

If not, what are you waiting for?

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Share or Tweet this: Job Posting: Marketing and Recruiting Manager for Prestigious English Language Program http://wp.me/pNAh3-1Fu

If you are interested in booking me (Sarah Eaton) for a presentation, keynote or workshop (either live or via webinar) contact me at sarahelaineeaton (at) gmail.com. Please visit my speaking page, too.



Book launch: Critical Perspectives on International Education

March 19, 2013

Launch party - Critical Perspectives in Education

A few weeks ago I was excited to tell you that the book, Critical Perspectives on International Education had been released. My contribution to the book is a chapter called, “The Administration of English as a Second Language (ESL) Programs: Striking the Balance Between Generating Revenue and Serving Students” (pages 149-162).

Tomorrow is the official launch party for the book. I’d like to invite you to join us to celebrate international education!

Wednesday, March 20, 2013

4:00 to 6:00 p.m.

Education Tower, Room 830 (TERA)

University of Calgary

2500 University Dr. N.W., Calgary, Alberta, Canada

Entertainment will be provided by Afo-Danse Troupe

RSVP here: http://fluidsurveys.com/surveys/sarah-khan/book-launch-yvonee-hebert-and-ali-a-abdi/

Critical Perspectives on International Education Sarah Eaton

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If you enjoyed this post, please “like” it or leave a comment. Thanks!

Share or Tweet this: Book launch: Critical Perspectives on International Education http://wp.me/pNAh3-1Ar

If you are interested in booking me (Sarah Eaton) for a presentation, keynote or workshop (either live or via webinar) contact me at sarahelaineeaton (at) gmail.com. Please visit my speaking page, too.


Social Media in a Family Literacy Program (Slides)

September 25, 2012

I noticed the other day that I never posted the slides from this presentation that I did last year at the annual conference of the Centre for Family Literacy, so I am posting them now. (Better late than never!)

Social media in a family literacy program from Sarah Eaton
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Share or Tweet this: Social Media in a Family Literacy Program (Slides) http://wp.me/pNAh3-1uG

  • If you are interested in booking me (Sarah Eaton) for a presentation, keynote or workshop (either live or via webinar) contact me at sarahelaineeaton (at) gmail.com. Please visit my speaking page, too.

Marketing and promoting literacy with webinars

June 20, 2012

Marketing and promoting literacy with webinars (cover) - Sarah Elaine EatonAre you interested in using webinars or webcasting in your literacy organization? This report offers practical suggestions for literacy practitioners and program administrators on how to use webinar technology to promote and market literacy. The report is divided into sections that offer ideas on webinars for learners, for staff and volunteers and for the general public.

A checklist is provided of helpful tips on how to make your webinar day a success.

This report is available for free as a downloadable .pdf from Onate Press.

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If you are interested in booking me (Sarah Eaton) for a presentation, keynote or workshop (either live or via webinar) contact me at sarahelaineeaton (at) gmail.com. Please visit my speaking page, too.


Marketing your language or literacy program: 10 webinars recorded

May 31, 2012

This week we wrapped up our 10-week webinar series on how to market your literacy or language program. Nine of the ten programs featured ideas from  101 Ways to Market Your Language Program. The 10th and final webinar focused on social media, including:

  • Brief overview of social media marketing for non-profit and educational programs
  • Building your social media capacity to market your programs more effectively.
  • Do’s and dont’s of social media marketing.

Here is the tenth webinar recording for you. There are links to the other nine programs below.

If you like these webinars and find them helpful, please share them with others, leave a comment or “like” the video on YouTube.  Thanks to everyone who joined us.

Related post and recordings of past programs:

101 Ways to Market Your Language Program (10 Free webinars) http://wp.me/pNAh3-1j6

#1 Webinar recording: Marketing strategy and planning

#2 Webinar recording: Setting marketing goals and budgets

#3 Webinar recording: Writing effective marketing copy

#4 Webinar recording: Developing written marketing materials

#5 Webinar recording: Identifying what makes you unique

#6 Webinar recording: Speciality tips for programs at large institutions

#7 Webinar recording: The power of your connections

#8 Webinar recording: Relationship marketing

#9 Webinar recording: Effective marketing follow-up

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Share or Tweet this post:  Marketing your language or literacy program: 10 webinars recorded http://wp.me/pNAh3-1qC

If you are interested in booking me (Sarah Eaton) for a presentation, keynote or workshop (either live or via webinar) contact me at sarahelaineeaton (at) gmail.com. Please visit my speaking page, too.


Tomorrow: Free webinar on using social media to market literacy and language programs

May 29, 2012

Tomorrow we wrap up our series of ten free webinars on how to market literacy programs and language schools.

Each webinar has highlighted different ideas from 101 Ways to Market Your Language Program. Tomorrow is a little different in that the ideas and strategies provided are brand new information, not published in the book. The program will be  30 to 60 minutes in length. Bring a pen and paper. I’m going to give you lots of ideas you can implement right away.

Webinar #10 of 10 – What to expect

Today’s webinar will focus on:

  • Brief overview of social media marketing for non-profit and educational programs
  • Building your social media capacity to market your programs more effectively.
  • Do’s and dont’s of social media marketing.

Webinar time

Date: Wednesday, May 30, 2012

There are some time zone changes coming up around the world, so double-check these times against your local area:

Point of origin – 14:00 (2:00 p.m.) Mountain Time, May 16, 2012 Calgary / Edmonton

16:00 (4:00 p.m.) – Eastern Time – Toronto / New York

20:00 (8:00 p.m.) – Greenwich Time – London, England

22:00 (10:00 p.m.) – Eastern European Time – Athens / Istanbul

05:00 (5:00 a.m.) – following day – Japan Standard Time – Tokyo

How to log in

There is no need to register. These webinars are free and open to everyone. Seating is limited though, so sign on early.

To join the webinar, simply click here: http://meet11548754.adobeconnect.com/saraheaton/

Will it be recorded?

You bet. I’ll record the program and post it within 24 hours or so. No charges or fees to watch these recorded programs.

Related post and recordings of past programs:

101 Ways to Market Your Language Program (10 Free webinars) http://wp.me/pNAh3-1j6

#1 Webinar recording: Marketing strategy and planning

#2 Webinar recording: Setting marketing goals and budgets

#3 Webinar recording: Writing effective marketing copy

#4 Webinar recording: Developing written marketing materials

#5 Webinar recording: Identifying what makes you unique

#6 Webinar recording: Speciality tips for programs at large institutions

#7 Webinar recording: The power of your connections

#8 Webinar recording: Relationship marketing

#9 Webinar recording: Effective marketing follow-up

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Share or Tweet this post:  Tomorrow: Free webinar on using social media to market literacy and language programs http://wp.me/pNAh3-1ql

If you are interested in booking me (Sarah Eaton) for a presentation, keynote or workshop (either live or via webinar) contact me at sarahelaineeaton (at) gmail.com. Please visit my speaking page, too.


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