Webinar: How to Develop a Social Media Policy

February 14, 2012

Sarah Eaton social media technology speaker presenter webinarThis week’s webinar with Chinook Learning is “How to Develop a Social Media Policy“. Its designed for organizational leaders and managers who have to cope with guiding employees’ use of social media in the workplace.

Social media has changed how people interact with each other on line. Marketers talk about social media strategies, but that is different from an organizational policy that is designed to guide and govern users’ behaviour in social media settings. This course is based on this article “Anatomy of a Social Media Policy” that I wrote last fall, published by Social Media Today.

Participant outcomes

By the end of this webinar you will:

  • Understand the differences between a social media strategy and a social media policy.
  • Understand the basics of social media governance.
  • Know the critical elements of a social media policy.
  • Understand the importance of dialogue when it comes to striking a balance between users’ rights and responsibilities.
  • Gain a deeper understanding of what a social media policy is and how to go about developing a relatively simple, straightforward policy for your organization.


  1. Social media policy – Definition and overview; Differences between a social media strategy and a policy.
  2. Social media governance – What social media governance means for organizations, employers and employees.
  3. Anatomy of a social media policy – Learn the critical elements of a well-constructed social media policy and how the various elements work together to create a fully functioning and effective policy. Learn what they key parts are so you can build your own simple, straightforward policy.
  4. Balancing users’ rights with their responsibility to their employer. Why it is important to dialogue with users in your organization and tips for doing this effectively.


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Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.

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