Social Media in a Family Literacy Program (Slides)

September 25, 2012

I noticed the other day that I never posted the slides from this presentation that I did last year at the annual conference of the Centre for Family Literacy, so I am posting them now. (Better late than never!)

Social media in a family literacy program from Sarah Eaton
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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.

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Family Literacy in Canada: What it means in terms of Formal, Non-Formal and Informal Learning

September 24, 2011

In March I was invited to speak on a Family Literacy Panel at the National Metropolis Conference. The conference focused on “the role of immigration in connecting Canada with the rest of the world.” Our panel looked like this:

Family Literacy and the New Canadian

Description: This Workshop will bring together a panel of language experts from across Canada that will outline the importance and value of heritage / international languages and illustrate how schools, academics, community organizations and government policies can assist in maintaining and developing the multiple literacies of all Canadians.

Organizer | Organisateur
Bernard Bouska, Canadian Languages Association
Khatoune Temisjian, Québec Heritage Languages Association / Association québécoise des langues d’origine

Participants

Sarah Eaton, University of Calgary
Formal, Non-Formal and Informal Learning: The Case of Literacy, Essential Skills and Language Learning in Canada

Maria Makrakis, TESOL International and International Languages Educators’ Association (ILEA), Ontario
Language and Literacy for New Canadian Families

Constantine Ioannou, Government of Ontario
Ontario Schools and Communities Can Reflect the Languages of our Families

Khatoune Temisjian, Québec Heritage Languages Association / Association québécoise des langues d’origine
Literacy and Heritage/international Languages in Quebec: An Overview

Michael Embaie, Southern Alberta Heritage Languages Association (SAHLA)
Successful Implementation of Heritage / International Language Programs in Canada: Selected Strategies and Case-Studies

Chair | Modérateur
Marisa Romilly, Society For The Advancement of International Languages (SAIL British Columbia)

Discussant | Commentateur

Bernard Bouska, Canadian Languages Association

I promised to post the paper once it was available. It’s now been archived in the ERIC database. Download a copy here.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Social Media in a Family Literacy Program

May 21, 2011

Yesterday I was in Edmonton for the Food for Thought conference put on by the Centre for Family Literacy. A group of 42 literacy coordinators, practitioners and other professionals packed the workshop room to learn about how to use social media in a family literacy program. We talked about:

  • How to set up a Facebook page
  • What to put on your Facebook page
  • How to use Twitter including how the “@” and “#” or hashtags work
  • How to use Hootsuite

I gave a live demo of Twitter and Hootsuite. I showed how to mention other people and how to use hashtags to find topics you’re interested in. We also shared tips on how to use programs like Hootsuite to schedule updates and tweets and make social media more effective.

We also had a wonderful discussion about how to have a Facebook page without having it tied to a personal Facebook account. That was new for me. I have a couple of Facebook pages for different things that I do, and the only way I’ve ever built them was through my personal account.

For me, it was great learning to know that there are newer options available that don’t require an individual to have an organizational page tied to their name.

Here are the juiciest tips I shared from my own experience using social media:

Top Tips for using Social Media in a Literacy Program

Use social media as a way to reach more learners

There are some learners, particularly younger ones, who are digital natives. They have grown up with technology and may even be turned off by the idea of “old school” reading and writing. By stepping into the world of social media, you can meet those learners where they are today. You won’t reach all learners that way, of course. But it does open the doors to reaching those who might otherwise dismiss traditional literacy programs because they don’t relate to them.

Decide where you want to be on the “privacy continuum”.

Different people have different needs and comfort levels with posting personal information on the Internet. It is OK to be private… or even fib just a little bit, while still being authentic. We talked about how to figure out where people fit along the continuum and that no matter where that is, it’s OK.

Post regularly

Using a service such as Hootsuite can help you to streamline your social media activity, so it takes less time. I shared that had scheduled a number of Tweets before I left Calgary so that I was covered until I got home.

Think about sharing and helping others

We talked about how to use social media as a way to give and share resources. We looked at pages from a variety of literacy organizations. I pointed out how social media is meant to be a social, and reciprocal, activity. I recommend that people “like” pages of other organizations they support.

Avoid the “Incessant Ask” or “push”

One mistake non-profit organizations make when they use social media is to post a constant barage of requests for funding or donations, or just post about their own programs. The idea of social media is to engage with others, not push information on them, or worse yet, push unending requests for money at them. Re-posting, re-tweeting and sharing others’ information is a good thing!

Create conversations

Social media is just that – social. It’s a place to engage with others… talk with them. Ask questions. Be interested. Keeping a good balance between giving and taking, as well as giving and asking, are key points to keep in mind.

Say “Thank You”

I showed how to track “@” mentions and why it is important to say thank you when others re-post or re-Tweet your material. You may miss the odd one here and there, but overall, making a concerted effort to show appreciation when others like and share what you do, goes a long way in creating positive relationships and making you a good digital citizen.

I just loved working with this group. They’re passionate, engaged and ready to help one another out at a moment’s notice. Thanks to everyone who attended the session, shared and engaged with us!

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


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