Job Posting: Marketing and Recruiting Manager for Prestigious English Language Program

October 29, 2013

When I wrote the first edition of 101 Ways to Market Your Language Program in 2002 one of the language program directors I interviewed for the book expressed disgust at the very idea of the book, saying that the idea of integrating marketing into educational administration was “blasphemous”.

That was at a time when language program managers had no training, no resources and no budgets for marketing. Many of them still don’t.

Since then I have kept my focus on marketing of language programs of all kinds as part of my career. From heritage language programs to TESL to modern world languages, they all have a place in our classrooms, our communities and yes, even the business world. I created www.marketyourlanguageprogram.com where I offer almost all the resources that I have created over the years for free.

In 2009 I wrote my doctoral thesis on marketing of ESL programs at post-secondary institutions. My supervisor liked that I had an innovative topic in an area that had yet to be researched by anyone (anywhere), but warned me that it might not get me a job. (As it turned out, things have worked out just fine.)

Recently, Georgetown University posted a job for

Manager, Marketing for Recruitment.

You can check out the job description here. The position involves recruiting qualified American English teaching professionals for the English Language Fellow and Specialist Programs. The programs, sponsored by the U.S. Department of State, send American teachers around the world to teach English. The jobs are affiliated with and supported by local embassies. What a cool program.

It’s not super clear, but just so it’s forever captured as a graphic, here’s a screen shot of the job posting:

Marketing Manager job posting

Marketing Manager job posting

Slowly, enlightened organizations are beginning to see that marketing our language programs is neither blasphemous nor futile, but rather necessary if we want to endorse, promote and share the importance of learning languages on a global scale. Marketing is serious business. It is unlike any other facet of educational administration or language program management. If we want to get serious about not only saving our language programs, but elevating their importance, we’ve got to go beyond putting up posters in the hallways of our schools to advertise the newest language class, and instead take a professional and strategic approach to recruitment, complete with market research, using metrics to track results and understanding how to demonstrate the concrete impact of language learning to funders, stakeholders and others in our communities.

When prestigious institutions like Georgetown University start creating positions called “Manager, Marketing and Recruitment”  for their language programs (and it’s supported by the U.S. Department of State) other schools are sure to follow.

Does your institution have a marketing manager for its language programs?

If not, what are you waiting for?

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


10 affordable and unique Christmas gift ideas for teachers

December 10, 2012

Swirl of giftsIt is that time of year again when parents and children want to acknowledge teachers’ hard work and commitment to education with a token of appreciation.

Over the years, teachers collect dozens of boxes of chocolates and coffee mugs, so avoid those and instead opt for affordable gifts that your teacher is sure to appreciate. Here are some gift ideas for teachers, educational aides and volunteers, do not cost a lot of money and say “thank you” in a unique way:

1. Specialty tea

Choose black, green or herbal teas that are organic and high quality. Visit a local speciality tea shop and choose one that your teacher will love. Avoid the temptation to present it in a mug though. Many teachers already have a hearty collection of mugs, comprised of previous gifts from students.

2. High quality coffee

If you know for sure that the teacher drinks coffee, then the gift of java will surely be appreciated. Opt for high quality ground coffee unless you know for sure that the teacher uses a coffee grinder. Look for organic, fair trade or direct trade coffee from a local distributor.

3. Hand-made soap or lotion

Body products are another typical holiday gift for teachers, but many of the commercial products contain unhealthy ingredients. Opt for naturally-made, locally produced products that are scent-free or only lightly scented. This increases the chances that teacher will actually use the bath product.

4. A bottle of wine

Only give this gift if you know for sure that the teacher drinks alcohol. If she or he does, then a high quality bottle of wine can go a long way to help a stressed teacher relax once the term is over.

5. A gift card for classroom supplies

Did you know that many teachers buy their own classroom supplies? Some teachers love strolling the aisles of office supply stores, looking at markers, paper, pens, pencils and other classroom supplies. A gift card to an office supply store is a wonderful way to help teachers help kids.

6. A box of elegant, high quality blank cards

An exquisite box of blank cards is a great idea because it means that when the teacher is too busy during the term to go out and buy a special occasion card, they have one handy. Choose high quality paper with a design that can be used for a multitude of purposes.

7. A gift certificate for housecleaning services

This is another great idea from a group of parents. Many teachers find themselves so busy during the term that their house keeping chores just do not get done. If it comes to preparing a lesson plan or cleaning their toilet, teachers will opt to focus on their students. A gift certificate for maid services for a day can provide welcome relief. Choose a well-known service with an excellent reputation.

8. Gift certificates to a locally owned restaurant

Pool resources with a few other parents and buy a gift certificate to a local fancy restaurant. A group gift that allows a teacher to take their special someone out for a complete dinner with wine will be appreciated and remembered for a long time to come.

9. Gift certificates to the movies, live theatre or a concert

This kind of gift sends the message, “You deserve to relax.” A gift certificate or card for entertainment allows the teacher to take a break and forget all the day-to-day stresses of their job.

10. A gift made by you and your child

A gift handmade by your child, together with you, is a surefire way to touch a teacher’s heart. A handmade card, bookmark or other small token is enough to say, “We appreciate you!”

Avoid sugary or sweet gifts such as chocolate, cookies or other sweets. The school staff room is probably full of high calorie treats and many teachers end up laden with boxes of chocolates that they do not particularly want or need.

Instead, show your appreciation to teachers with small, thoughtful gifts that are unique and sure to be appreciated. Choose gifts that do double-duty of helping to support ethical business and local entrepreneurs and you’ll be giving a gift in more ways than one. You are guaranteed a great big smile on the teacher’s face when you do.

Related posts:

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


5 Easy Christmas Blogging Ideas for Literacy and Language Teachers

December 5, 2012

With Christmas right around the corner, teachers are scrambling to finish up the semester before the holidays. If you are a blogger, you probably do not have much time for your blog at the moment. Here are five easy ideas to keep you blogging through this busy time of year:

1. A guide to Christmas away from home

Do you have students from other countries who are missing their family and friends back home? Write a post with your top suggestions on how to survive the holidays away from home.

2. Local Christmas traditions and events

Many areas have special events such as craft fairs, light displays or free ice skating to celebrate the holidays. Tap into your local community to find out what is going on. Write a post that highlights some free or low-cost options for your students and their families.

3. Christmas crafts for young and old

Believe it or not, doing crafts can be an excellent way to build literacy and language skills. You must read instructions, follow directions and use a step-by-step method to complete a task.

Create a post with links to simple crafts that are appropriate for the ages and language proficiency of the group you teach. A link to a YouTube video is always a great idea.

4. Christmas carols for language learning

Sarah Eaton blog photoAs children we learn Christmas carols without really thinking about the words. What does it mean to “deck the halls with boughs of holly”, anyway? If you live in an area where holly does not grow then you may have never seen real holly.

Write a blog post that de-mystifies some of the language and phrases in common Christmas songs.

5. Multicultural Christmas traditions

When I was a teenager my Mom befriended a lady from El Salvador. That first Christmas we exchanged stories about our different Christmas traditions. Marta told us that setting off fireworks after their turkey dinner was part of their tradition. We had a wonderful conversation as we learned about what the similarities and differences were between our two cultures.

Write a blog post that highlights some of the traditions of your students, friends or family members.

Christmas time is one of the busiest times of the year for many people. Keep your blog posts simple and light during this time of year. Focus on joy and sharing and you’ll continue to enjoy your own blogging through the holiday season.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


How to tell if your child is being cyber-bullied

November 19, 2012

In 2012, in British Columbia, Canada, a 15-year old girl named Amanda Todd killed herself. The reason: cyberbullying.

The case has brought to light the devastating effects that cyberbullying can have on a person. Todd’s death has affected Canadians immediately and deeply. Parents are suddenly asking themselves: Is my child being cyber-bullied? How would I know?

Sarah Eaton's education blogStopBullying.gov (a U.S. website) says warning signs that your child may be the victim of face-to-face or any type bullying include:

  • Unexplainable injuries
  • Lost or destroyed clothing, books, electronics, or jewelry.
  • Frequent headaches or stomach aches, feeling sick or faking illness.
  • Changes in eating habits, like suddenly skipping meals or binge eating. Kids may come home from school hungry because they did not eat lunch.
  • Difficulty sleeping or frequent nightmares.
  • Declining grades, loss of interest in schoolwork, or not wanting to go to school.
  • Sudden loss of friends or avoidance of social situations.
  • Feelings of helplessness or decreased self esteem.
  • Self-destructive behaviors such as running away from home, harming themselves, or talking about suicide.

The Cyberbullying Research Centre says that 1o% to 40% of youth may be the victim of cyberbullying. They add to the list of warning signs by zooming in on key indicators that make cyberbullying different from other kinds of bullying:

Signs your child is the victim of cyberbullying

Your child may be the victim of cyberbullying if he or she:

  • unexpectedly stops using their computer or cell phone.
  • appears nervous or jumpy when an instant message or email appears.
  • appears uneasy about going to school or outside in general.
  • appears to be angry, depressed, or frustrated after using the computer or cell phone.
  • avoids discussions about what they are doing on the computer or cell phone.
  • or becomes abnormally withdrawn from usual friends and family members.

The Cyberbullying Research Centre offers numerous free resources for parents, children and teachers to help you stay safe online, including this awesome cyberbullying prevention tip sheet for teens.

Cyberbulling is a real phenomenon that affects tens of thousands of children (and adults) around the world on a daily basis. I am not an expert in this area, but I firmly believe that every person deserves love, respect and safety. Deepest condolences to the family of Amanda Todd.

References

Amercian Humane Association. (n.d.). Cyber Bullying Prevention and Intervention.   Retrieved November 19, 2012, from http://www.americanhumane.org/children/stop-child-abuse/fact-sheets/cyber-bullying-prevention-and-intervention.html

Hinduja, S., & Patchin, J. W. (n.d.). Cyberbulling: Indentification, prevention and response. Retrieved from http://www.cyberbullying.us/Cyberbullying_Identification_Prevention_Response_Fact_Sheet.pdf

StopBullying.gov. (n.d.). Warning signs.   Retrieved 2012, 2012, from http://www.stopbullying.gov/at-risk/warning-signs/index.html#bullying

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This is the first in a series of posts on cyberbulling. Check out these related posts:

5 Signs your child is a cyberbully http://wp.me/pNAh3-1AM

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Share or Tweet this: How to tell if your child is being cyber-bullied http://wp.me/pNAh3-1w4

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


5 Tips to make writing easier

October 4, 2012

This past spring I taught a course on Writing Educational Research to a group of Master’s students, most of whom taught English as an Additional Language as their job. I was surprised how many of them loathed writing. One student said that she was reluctant to teach writing in her EAL courses because it felt like forcing a traumatic experience on them.

Over the course of the six-weeks we learned together, we came up with some strategies that they could use for themselves, and also use with their students. Here they are:

1. Write every day. Saying, “I’m going to write my essay on the weekend,” can turn the weekend into a time of torture instead of a time to relax and recharge your batteries. Instead, commit to writing 30 minutes per day. This helps build the writing habit.

2. Choose a time of the day when you feel fresh and creative.  For me, that time is often first thing in the morning. By mid-afternoon I am crashing and after supper my brain seems capable of basic life support only. In the morning is when I feel both creative and clear-headed.

3. Work with a writing partner. Choose someone you get along with and like to work with. Arrange a time to work together to review each other’s writing, make suggestions and do some peer editing. The point of working together is to try to help each other, not to nit pick. Set some ground rules and focus on the positive.

4. Let go. Some students said they hated writing because they couldn’t tolerate being criticized or being asked to revise their writing. They became very emotionally attached to their writing right away. What if the purpose of writing was to share it? And share it in the best form possible? If we start with that idea, then we might become less emotionally tethered to the writing… You can still be proud of your work without having a  Gollum-like attachment to it.

5. Edit and revise. It is said that Mozart never revised his music. He sat down, wrote it and was done. Unfortunately, most of us are not Mozart. I recently submitted the second revision of an article I submitted to a peer-reviewed academic journal. It was “accepted with minor revisions” when I first submitted it. That was almost six months ago. I made the changes the reviewers requested and re-submitted it. Then recently, the editor came back to me with a few more minor changes. He was right in asking me to change a few more things. I had forgotten to add in some citations, which are important in journal articles. I made the changes and sent the manuscript back again. I had been so close to the work, I could no longer see the errors. Working with editors, reviewers and instructors is really a chance to make your writing better.

Writing seems to be very easy for some people and very painful for others. These strategies may help a few reluctant writers and ease their stress so writing does not seem so daunting.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


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