A new kind of Loyalist: “Public” ESL education takes on a whole new twist in Canada

February 18, 2014

For more than a decade I have been fascinated by the links between English as a Second Language (ESL) programs and business. Public school boards, private schools and post-secondary institutions use ESL programs to generate revenue for their organizations. This topic fascinated me so much, I wrote my Ph.D. research on it.

In education, we don’t call the money generated by fee-paying ESL students “profit”. That word is pretty much a profanity in the social sectors. But essentially, that’s what it is. The revenue generated from ESL programs comes in to institutions mostly as unrestricted money. That means that the organization can direct the funds wherever they see fit. They can’t dole it out to shareholders, because there are none… but they can use it for salaries, renovations, perks or whatever they want.

I’ve never thought that was a particularly bad thing — providing that students get a quality educational experience and institutions don’t make promises they can’t keep.

Private ESL schools have often been regarded as shady or disreputable, precisely because they generate profit. They can use that profit however they want.

In Canada, it’s really getting interesting. A company called Loyalist Group Ltd. has created a public company that buys up ESL and college prep schools. They own schools in Vancouver, Toronto and Victoria. Unlike other, private schools, this business is public. That means that they trade on the Toronto Stock Exchange (TSX). The average joe can buy stocks in the company — and share in the profits.

A few days ago, Loyalist Group Ltd. was named to the TSX Venture 50. That’s a list of some of Canada’s strongest and most promising public companies. It’s a major coup for an educational company to be named to this list. And Loyalist has done it for the second year in a row. 

What we call “public education” is paid for through our tax dollars. We trust the government to administer those dollars in a wise and honest way.

Interestingly, one of the findings of my Ph.D. research was that when it comes to ESL programs in public education and universities — at least in Canada — there’s often a reporting loophole. Public educational institutions never have to explicitly disclose how much revenue they generate specifically from their ESL programs, what their enrolments (essentially their “sales”) are, or how well they do from one year to the next. That information is kept tightly under wraps and never disclosed publicly. I tried in vain to get revenue reporting results from numerous ESL programs during my Ph.D. research. Doors quietly closed and conversations ended. Ultimately, I had to re-design my entire study so I considered factors other than revenue. Getting my hands on financial data was impossible. Why? Because ESL programs at public institutions are under no obligation to report their financial information to anyone.  ESL programs fall through the reporting cracks, while generating millions (or even tens of millions) for public institutions…

Public education companies, on the other hand, could never get away with that. They’ll report their earnings and spread their success among their shareholders. If they’re not successful, they’ll fail. Success in education is based on outcomes and results.

But there’s a new form of “public” education on the block and it is not to be ignored. Educational companies that are publicly traded on the stock market are drastically different from private companies. Public companies are obliged to share financial information with shareholders and investors. The accountability to the people who choose to put their dollars into the company is significant. Shareholders can ask questions — and demand answers. If their students are not happy or successful, they’ll leave. Sales will drop and they’ll close their doors. Their very existence depends on their students’ success.

Private educational companies never have to disclose details of their operations or finances. That should make us skeptical.

But public companies put it all out there for anyone to look at, scrutinize and ultimately judge. That’s a good thing. When it comes to ESL, it’s more transparent than what we see in public institutions. The very nature of accountability and reporting in education in Canada is changing… It’s strange, but true that when it comes to ESL, publicly traded companies like Loyalist Group Ltd may turn out to be more transparent, more accountable and more responsive to questioning from outsiders than some “public” institutions.

If you’re an ethical investor who values education, keep your eye on Loyalist Group Ltd. They may be the first of their kind in Canada, but they probably won’t be the only one… at least not for long.

Disclosure: Do I own shares in Loyalist Group Ltd.? Just a few. And I’ll be buying more soon.

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Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.



Book launch: Critical Perspectives on International Education

March 19, 2013

Launch party - Critical Perspectives in Education

A few weeks ago I was excited to tell you that the book, Critical Perspectives on International Education had been released. My contribution to the book is a chapter called, “The Administration of English as a Second Language (ESL) Programs: Striking the Balance Between Generating Revenue and Serving Students” (pages 149-162).

Tomorrow is the official launch party for the book. I’d like to invite you to join us to celebrate international education!

Wednesday, March 20, 2013

4:00 to 6:00 p.m.

Education Tower, Room 830 (TERA)

University of Calgary

2500 University Dr. N.W., Calgary, Alberta, Canada

Entertainment will be provided by Afo-Danse Troupe

RSVP here: http://fluidsurveys.com/surveys/sarah-khan/book-launch-yvonee-hebert-and-ali-a-abdi/

Critical Perspectives on International Education Sarah Eaton

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If you enjoyed this post, please “like” it or leave a comment. Thanks!

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If you are interested in booking me (Sarah Eaton) for a presentation, keynote or workshop (either live or via webinar) contact me at sarahelaineeaton (at) gmail.com. Please visit my speaking page, too.


The Administration of English as a Second Language (ESL) Programs: Striking the Balance Between Generating Revenue and Serving Students

December 30, 2012

Critical Perspectives on International Education Sarah EatonI am squealing with joy to share this news with you. Four years ago, Dr. Yvonne Hébert, a professor of Education at the University of Calgary invited me to submit a chapter for a book she was co-editing with her colleague, Dr. Ali Abdi.

I submitted a chapter that focused on the difficulties managers of ESL / EFL programs face when it comes to the pressures they face to generate revenue for their institutions and focussing on students’ learning.

You would think that an administrator’s first priority should be to serve students. Morally and ethically that may be true. In terms of practicalities, the reality can be quite different. Many program administrators face great pressure to “put bums in seats”. This chapter addresses some of those difficulties.

“The Administration of English as a Second Language (ESL) Programs in Higher Education: Striking the Balance Between Generating Revenue and Serving Students” (pages 149-162) is my contribution to the new book called Critical Perspectives on International Education that has just been published by Sense publishers in Rotterdam.

The book is now available in paperback and hardcover:

ISBN Paperback: 9789460919046 ($ 49.00)
ISBN Hardcover: 9789460919053 ($ 99.00)

It may also become available as an e-book in 2013.

There has been so little published about the difficulties that English language program leaders face in terms of the moral, ethical and business decisions they must make every day in their administrative roles. More conversations and dialogue need to happen to help managers and directors make wise decisions.

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If you enjoyed this post, please “like” it or leave a comment. Thanks!

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If you are interested in booking me (Sarah Eaton) for a presentation, keynote or workshop (either live or via webinar) contact me at sarahelaineeaton (at) gmail.com. Please visit my speaking page, too.


Webinar recording: 101 Ways to Market Your Language and Literacy Program (#9)

May 23, 2012

In the eighth of ten webinars today on how to market your language or literacy program we focussed on the power of connections. We talked about

  • Building a system for effective follow-up.
  • What is the best way to follow up with someone – phone, e-mail or some other way?
  • How to use the “drip effect” without torturing the other person.

Here’s the recording of Webinar #9:

Please “like” the YouTube video if you find these recordings helpful!

Join us next week for Class #10. It will social media for marketing and building community. Get more details here.

Related posts:

101 Ways to Market Your Language Program (10 Free webinars) – Program overview and login instructions

#1 Webinar recording

#2 Webinar recording

#3 Webinar recording

#4 Webinar recording

#5 Webinar recording

#6 Webinar recording

#7 Webinar recording

#8 Webinar recording

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Share or Tweet this post: Webinar recording is up! Tips for Marketing Your Language and Literacy Program (#9) http://wp.me/pNAh3-1pB

If you are interested in booking me (Sarah Eaton) for a presentation, keynote or workshop (either live or via webinar) contact me at sarahelaineeaton (at) gmail.com. Please visit my speaking page, too.


Webinar recording: 101 Ways to Market Your Language and Literacy Program (#8)

May 16, 2012

In the eighth of ten webinars today on how to market your language or literacy program we focussed on the power of connections. We talked about

  • The importance of building trust.
  • Relationship marketing.
  • How “building” is more important than “doing” in marketing.

Here’s the recording of Webinar #8:

Please “like” the YouTube video if you find these recordings helpful!

Join us next week for Class #9. It will focus effective marketing follow up. Get more details here.

Related posts:

101 Ways to Market Your Language Program (10 Free webinars) – Program overview and login instructions

#1 Webinar recording

#2 Webinar recording

#3 Webinar recording

#4 Webinar recording

#5 Webinar recording

#6 Webinar recording

#7 Webinar recording

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Share or Tweet this post: Webinar recording is up! Tips for Marketing Your Language and Literacy Program (#8) http://wp.me/pNAh3-1pd

If you are interested in booking me (Sarah Eaton) for a presentation, keynote or workshop (either live or via webinar) contact me at sarahelaineeaton (at) gmail.com. Please visit my speaking page, too.


Webinar recording: 101 Ways to Market Your Language and Literacy Program (#7)

May 3, 2012

In the seventh of ten webinars today on how to market your language or literacy program we focussed on the power of connections. We talked about

  • Your circles of influence
  • How to showcase your school as a centre of expertise and excellence
  • The importance of partnerships and how to develop them.

Here’s the recording of Webinar #7:

Please “like” the YouTube video if you find these recordings helpful!

Join us next week for Class #8. It will focus on relationship marketing and the power of connecting in an emotionally positive manner. Get more details here.

Related posts:

101 Ways to Market Your Language Program (10 Free webinars) – Program overview and login instructions

#1 Webinar recording: 101 Ways to Market Your Language and Literacy Program 

#2 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#3 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#4 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#5 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#6 Webinar recording: 101 Ways to Market Your Language and Literacy Program

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Share or Tweet this post: Webinar recording is up! Tips for Marketing Your Language and Literacy Program (#7) http://wp.me/pNAh3-1o5

If you are interested in booking me (Sarah Eaton) for a presentation, keynote or workshop (either live or via webinar) contact me at sarahelaineeaton (at) gmail.com. Please visit my speaking page, too.


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