In the sixth of ten webinars today on how to market your language or literacy program we focussed on speciality tips for programs at large institutions. We talked about
- The role of advocacy in marketing a program at a large institution
- The marginalization of language programs at universities and similar organizations
- The importance of marketing, PR and relationship building with others at your institution
- The slow pace of moving forward with an entrepreneurial program nested within an institutional context
Here’s the recording of Webinar #6:
Please “like” the YouTube video if you find these recordings helpful!
Join us next week for Class #7. It will focus on relationship marketing. Get more details here.
101 Ways to Market Your Language Program (10 Free webinars) – Program overview and login instructions
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Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.