In the fifth of ten webinars today on how to market your language or literacy program we talked about
- What a “unique selling proposition” or “USP” is and how to articulate yours
- horizontal vs. vertical markets
- packaging your courses
Here’s the recording of Webinar #5:
Please “like” the YouTube video if you find these recordings helpful!
Join us next week for Class #6. It will focus on speciality tips for programs at large institutions. Get more details here.
101 Ways to Market Your Language Program (10 Free webinars) – Program overview and login instructions
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Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.