Webinar recording: 101 Ways to Market Your Language and Literacy Program (#5)

In the fifth of ten webinars today on how to market your language or literacy program we talked about

  • What a “unique selling proposition” or “USP” is and how to articulate yours
  • horizontal vs. vertical markets
  • packaging your courses

Here’s the recording of Webinar #5:

Please “like” the YouTube video if you find these recordings helpful!

Join us next week for Class #6. It will focus on speciality tips for programs at large institutions. Get more details here.

Related posts:

101 Ways to Market Your Language Program (10 Free webinars) – Program overview and login instructions

#1 Webinar recording: 101 Ways to Market Your Language and Literacy Program 

#2 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#3 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#4 Webinar recording: 101 Ways to Market Your Language and Literacy Program

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.

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