We had the second of 10 webinars today on how to market your language or literacy program. Today we had participants from Canada, the U.S., the U.K. and Israel. I was so thrilled to see people there from so many different places, and diverse programs.
This program focused on:
- How to set marketing goals
- How to identify a target market
- The difference between “end users” and “target market”
- How to budget for marketing and promotion
Here’s the recording of the 45-minute program:
Join us next week for Class #3. It will focus on how to write marketing materials and focussing on the benefits. Get more details here.
101 Ways to Market Your Language Program (10 Free webinars) – Program overview and login instructions
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Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.