101 Ways to Market Your Language Program (10 Free webinars)

What an amazing week! My blog is just over 2 years old and this week, we topped 100,000 all-time views and 200 subscribers.

It’s definitely time to celebrate.

10 Free Webinars on How to Market and Promote Your Language or Literacy Program

Over the next 10 weeks, I’m going to host a free webinar every week. Each one will highlight different ideas from 101 Ways to Market Your Language Program. Every week you’ll get practical, low-cost ideas to help you promote any language or literacy program. Best of all, you’ll get to connect with others on line who are also interested in the same topic, ask questions and interact.

The webinars will be 30 to 60 minutes in length. Bring a pen and paper. I’m going to give you lots of ideas you can implement right away.

We’ll do the webinars for the next ten Wednesdays: March 21 to May 23, 2012

There are some time zone changes coming up around the world, so double-check these times against your local area:

Point of origin – 14:00 (2:00 p.m.) Mountain Time, March 21, 2012 – Calgary / Edmonton

16:00 (4:00 p.m.) – Eastern Time – Toronto / New York

20:00 (8:00 p.m.) – Greenwich Time – London, England

22:00 (10:00 p.m.) – Eastern European Time – Athens / Istanbul

05:00 (5:00 a.m.) – following day – Japan Standard Time – Tokyo

To join the webinar, click here: http://meet11548754.adobeconnect.com/saraheaton/ — There is no need to register. These webinars are free and open to everyone. Seating is limited though, so sign on early.

I’ll record each webinar and post it so you can view it later, too.

This is essentially a 10-week course designed to take you through the entire book from beginning to end. I’ll include some marketing “best practices” and show you how to start thinking about promoting your programs to ensure they are sustainable over the long term. I’ll share some case studies and stories, along with lots of practical “how to” information that you can use right away.

Here’s what we’ll cover

Week #1 – How to develop your marketing strategy and plan

Week #2 – Setting marketing goals, target markets, budgets

Week #3 – Focus on benefits, writing marketing materials

Week #4 – Business cards, newsletters, signs and other communications

Week #5 – What makes people care about you. How to stand out from the crowd.

Week #6 – Specialty tips for programs at large institutions

Week #7 – Relationship marketing. The power of connections.

Week #8 – It’s how you make them feel. Adding personal touches that make all the difference

Week #9 – Effective follow up with your marketing and not giving up too soon.

Week #10 – Social media for marketing

All you have to do is block off the next 10 Wednesdays in your calendar at your corresponding local time and then log in using the link above. It’s that easy. And it’s my way of showing my appreciation to you.

Thank you to everyone who has viewed the blog, left a comment or subscribed. I really love the work I do and being able to share with you, learn from you and engage with you inspires me every single day.


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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.

6 Responses to 101 Ways to Market Your Language Program (10 Free webinars)

  1. Where can we see the past webinars if we missed them?

    • Hi Debbie,

      I’ll post the webinar recordings every week – within 24 hours of the original program. Here is a page with links to the last two webinars “Tomorrow’s free webinar on marketing literacy and language schools – Writing effective marketing copy http://wp.me/pNAh3-1kH

  2. I am a big fan of your blog Dr. Sarah; thank you so much for your great posts!

  3. Reblogged this on adaptivelearnin and commented:
    This is awesome. Online free 10-week webinar on how to market your language program. Thanks Sarah for doing this. If you are a language teacher, you should check it out and participate. Enjoy!

  4. Gareth Evans says:

    Sounds like just what I need.

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