Social Media Literacy for Business Owners: What You Don’t Know Can Hurt You

Sarah Eaton - Author published by Social Media TodayMy latest article, published by Social Media Today, is “Social Media Literacy for Business Owners: What You Don’t Know Can Hurt You” tells the story of a local business owner whose lack of engagement with social media hurt his relationship with his customers and his business. The article offers 5 tips for business owners to boost their understanding of what social media is and why it can help their  business.

Though the article is written about a business, the same principles apply to non-profit and social sector organizations.

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Update – November, 2017 – This blog has had over 1.7 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.

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3 Responses to Social Media Literacy for Business Owners: What You Don’t Know Can Hurt You

  1. Pauline says:

    Thanks too for appreciating it!

  2. […] Social Media Literacy for Business Owners: What You Don’t Know Can Hurt You (drsaraheaton.wordpress.com) Share this:TwitterFacebookLike this:LikeBe the first to like this post. […]

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