My latest article, published by Social Media Today, is “Social Media Literacy for Business Owners: What You Don’t Know Can Hurt You” tells the story of a local business owner whose lack of engagement with social media hurt his relationship with his customers and his business. The article offers 5 tips for business owners to boost their understanding of what social media is and why it can help their business.
Though the article is written about a business, the same principles apply to non-profit and social sector organizations.
Share or Tweet this post: Social Media Literacy for Business Owners: What You Don’t Know Can Hurt You http://wp.me/pNAh3-18P
Update – November, 2017 – This blog has had over 1.7 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!
Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.