My latest article, published by Social Media Today, is “Social Media Literacy for Business Owners: What You Don’t Know Can Hurt You” tells the story of a local business owner whose lack of engagement with social media hurt his relationship with his customers and his business. The article offers 5 tips for business owners to boost their understanding of what social media is and why it can help their business.
Though the article is written about a business, the same principles apply to non-profit and social sector organizations.
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Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.