Build Your Own Webinar – 4-week live training program in Calgary

I’m so thrilled to be combining my love of technology with adult education. Tonight I start teaching a four-week live course called “Build Your Own Webinar”. It’s designed to help participants take their webinars from concept to delivery. The registrants include a combination of people from the corporate, non-profit and services sectors, including adult educators, health professionals and independent services professionals. Here’s what we’re going to cover over the four weeks:

Build Your Own Webinar: A 4-week Webinar Launch Program for Entrepreneurs, Business and Non-Profit Organizations


Session One – Monday, October 17, 2011 – 6:00 p.m. to 9:00 p.m.

Theme: Planning for success

  • Introduction / Course binder / agenda review
  • Types of webinars
  • Why webinars should be part of your overall organizational or business strategy
  • How often you should host webinars and why
  • Why you should outline your webinar
  • How to organize a successful webinar
  • How to price a fee-based webinar
  • Tips on what to outsource and what to do in-house

Session Two – Monday, October 24, 2011 – 6:00 p.m. to 9:00 p.m.

Themes: Tech tips and Presenting like a pro

Guest speaker: Peter Temple

  • Success strategies for virtual presentations
  • When and how to use your web camera in virtual presentations
  • How to maximize the technology without getting overwhelmed: Tips for using mics, web cams, streaming video, screen sharing and application sharing.
  • How to choose a webinar platform provider.
  • How to deliver your presentation in a compelling manner.
  • How to design your materials for maximum effectiveness.
  • Limitations and challenges of different technologies.

Session Three – Monday, October 31, 2011 – 6:00 p.m. to 9:00 p.m.

Themes: Marketing and Promotions

  • How to write an attention-grabbing course description
  • How to develop a social media or digital marketing strategy for your webinars
  • How far in advance to start promoting your event
  • How to use online event registration systems
  • How to record your webinars and what to do with the recordings
  • Professional collaboration – Share your progress with others; give and get feedback to improve your final product.

Session Four – Monday, November 7, 2011 – 6:00 p.m. to 9:00 p.m.

Themes: Maximizing your ROI and positioning yourself for success

  • How to measure the success of your webinar – evaluation and assessment metrics, strategies and tools
  • How to use webinars to do more business (or for non-profits, to do more good in the world)
  • Webinar-day checklist – Things to remember on the day of your webinar
  • Professional showcase – Participants give 10-minute presentations to the group highlighting the best of their webinar program.


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Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


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