Often, I have heard that schools or programs consider it too expensive to give out business cards to staff or faculty. How ridiculous!
Your staff and your faculty are ambassadors for your program. They talk to people all the time about what they do, where they work or what they teach… in business meetings, at family gatherings, at social events. Consider these two scenarios:
One of your teachers meets a foreign man at a social event. He wants to send his son abroad to study languages. He begins to talk to your teacher about the program and is impressed with what he hears. He asks for your teacher’s card so he can contact him for more details.
Scenario #1: Your teacher says, “Oh sorry… I don’t have a card… Let me write down the e-mail for you on a napkin… Ummm… Do you have a pen, by any chance?”
Scenario #2: Your teacher says, “Of course! Here you go. All the contact information is right there. If you e-mail us at that address, we can get an information package out to you right away. We’d be delighted to have your son study with us!”
Information that can be included on a business card includes:
- Individual’s name
- Organization name
- Organization street or mailing address
- Organization phone number (with the area code, and if you are doing business internationally, your country code, too)
- Facebook page
- Twitter username
- Skype username
There are many companies who offer templates for business cards. Big box office stores are a good place to start, but also check out online printing businesses. If you can’t afford a graphic designer, use a template to keep the design clean and professional.
In the big picture, business cards are not expensive when you consider the incredible marketing force your staff and faculty can be for you. By providing them with business cards, you are treating them as the professionals they are.
Not only will this help to build their loyalty to the program, it also demonstrates to others that you respect and honour your staff enough to provide them with the tools necessary to endorse your school.
Order business cards for each and every member of your team today.
This post is adapted from “Idea #20: Give your staff their own business cards ” in 101 Ways to Market Your Language Program
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If you are interested in booking me (Sarah Eaton) for a presentation, keynote or workshop (either live or via webinar) contact me at sarahelaineeaton (at) gmail.com. Please visit my speaking page, too.