So many educators seem to think that they have to market and promote their programs all by themselves. Not only is this ineffective and exhausting, it is impossible. Marketing isn’t a solo sport.
Get yourself out of the mindset that you have to do it all yourself. Ask people for help. Ask them to attend your events or give a guest lecture in your class. And if that makes you uncomfortable, ask for their advice, as for suggestions, or even get their opinion.
There’s no shame in asking other teachers, administrators, parents, colleagues, or members of the community for help. Call up a teacher at another school and ask if you can have an inter-school event like a talent competition or speech contest. Partner with the dance teacher in your school to do a lunch time program on Latin dance to promote Spanish language and Hispanic culture.
Even asking, “Could you give me some ideas…?” is a powerful question to start with.
Ask with a smile. Be genuine. People will help.
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Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.