Successfully promoting and marketing your language program: a webinar

This event has passed. But, don’t despair!

Click here to see the post that shares the slides and recording of this program – free and open access.


“Successfully promoting and marketing your language program: a webinar”
Presenter: Sarah Elaine Eaton, Ph.D.
June 15, 2010

08:45 – 09:30 (with optional Q & A after)

Login-time: 08:45 Mountain Time (Calgary, Canada) (Adjust accordingly for your time zone.)

Start time: 09:00
End time: 09:30
Questions and Answers: 09:30 – 10:00

This webinar will go over

  • Marketing basics
  • Strategies and tips on how to market your language program on a shoestring budget.
  • Social media and networking for marketing

Who is this webinar for? Program directors and managers, department heads of language units, teachers, tutors, and other language professionals. If you already have the means to work with a professional marketing company, this session isn’t for you. This program will be most useful for those who have a limited budget and those who do their own program promotion.

How do you join the webinar?
1) Mark the date and time of the event in your calendar
2) at 08:45 Mountain Time (adjust for your time zone!) on June 15, click on this URL:
3) Have a pen and some paper handy to take notes.

With thanks to the folks at Elluminate ( who are generously providing the webinar platform at no charge for this event.

This is a free professional development seminar. Everyone is welcome to attend, so pass this along and invite a colleague.

Remember to convert the time of this webinar to your own time zone. You can do this at In the top of the box where it asks you to “Select time and place to convert from” choose “Canada – Alberta – Canada”. In the box under that, select your country and closest city.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


6 Responses to Successfully promoting and marketing your language program: a webinar

  1. Kath says:

    Will there be a recording of this webinar to watch it later? I can imagine that other members of Mylp would love to see it, too!

  2. Erika says:

    I really like your blog and plan to attend your webinar. Thanks for sharing your great information.

  3. Roseann says:

    my question: will this webinar be of use to the average classroom teacher?

    • Hi Roseann,

      It may be useful and relevant to the classroom teacher. I guess it depends on your philosophy. My line of thinking is that program promotion is the responsibility of everyone who works in a program – from the director, to the teachers to the administrative staff. There are others who disagree.

      But for teachers who are curious about how to promote programs then, yes, I would say it might be useful. Thanks for the question!

  4. Anonymous says:

    This is what i was searching for.

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