I wanted to share a research paper with you that has been published in the ERIC database. It’s from a conference I did a couple of years ago. It talks about my thesis research that was in progress at the time of the conference. My research focussed on the marketing of revenue-generating ESL programs at a Canadian post-secondary institution. It started out as a documentation analysis and then evolved to include powerful interviews with program directors. This paper, done at about the halfway point of my program, shows some of the major themes that were emerging in the research. Here’s a quick overview:
Title: “Revenue-Generating Language Programs at Canadian Post-Secondary Institutions: Emerging Themes from a Documentation Analysis”
Presented at: Canadian Society for the Study of Education, annual conference, Vancouver, Canada, 2008
Abstract: This presentation identifies emerging themes in a study combining documentation analysis (Atkinson & Coffey, 2004) and interviews that examine policy statements, promotional materials and various institutional documents from selected English as a Second Language (ESL) programs at one Canadian University. It looks at how and why ESL programs are perceived to be tools for revenue generation and some of the implications this has, both at the program and institutional levels. The philosophical, ethical and practical challenges of international marketing of educational programs that generate revenue are explored.
Full paper is available in .pdf format from ERIC: http://www.eric.ed.gov/ERICWebPortal/Home.portal?_nfpb=true&ERICExtSearch_SearchValue_0=Eaton%2C+Sarah&searchtype=basic&ERICExtSearch_SearchType_0=au&_pageLabel=RecordDetails&objectId=0900019b804095aa&accno=ED508999&_nfls=false
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Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.