I am still finding more resources to share with you to help you promote your language and literacy courses. Here’s a webinar I did a few years ago. The content is still valid, particularly for smaller programs that take a “grass-roots” approach to marketing.
Presentation Title: “Marketing Matters for Language Schools: Tips and Tricks for Generating Interest in Your Language Courses.” (April, 2005, a webinar).
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Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.