30% of people under 30 say “social media freedom” more important than salary

November 20, 2011

While employers are struggling to crack down on employees’ social media behaviour, young professionals are saying “Don’t bother trying. We won’t be controlled”.

In a story called “Great Tech Expectations“, The Province reports some startling statistics about the Millennial generation (those under 30). The article draws on research presented in the 2011 Cisco Connected World Technology Report. The research surveyed 2800 students across 14 countries, all under the age of 30. The findings revealed that:

The study, which surveyed 2,800 college students and young professionals in 14 countries, found:

  • 56%of college students “said that if they encountered a company that banned access to social media, they would either not accept a job offer or would join and find a way to circumvent corporate policy.”
  • 1 in 3 respondents younger than 30 said social-media freedom and workplace mobility were more important than salary.
  • A quarter of college students said a prospective employer’s policy on social media usage would affect their decision in accepting or declining the job.
  • In India and China, more than 80% of respondents said their primary work device should be mobile.
  • More than 70% of college students said they didn’t want to differentiate between “personal” and work-related devices – “company-issued devices should be allowed for personal and business use because of the daily blending of work and personal communications.”
  • 70%  also say they want to be out of the office regularly, working remotely.

Read the whole article.

While employers are fighting to control what employees are doing on line, employees are fighting for their online freedom. This is especially true in education, where school boards argue that teachers are role models for children and often impose strict social media guidelines. It also applies to other industries where companies and non-profit organizations are desperately trying to figure what to do — and they want to do it quickly.

If you’re in Calgary, join me at an event hosted by the Canadian Industrial Relations Association this coming Thursday. I’ll be on a panel of experts debating with a lawyer and an arbitrator about how to deal with social media challenges at work.

How do you feel about employees using social media? Or employers trying to control your use of social media?

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If you are interested in booking me (Sarah Eaton) for a presentation, keynote or workshop (either live or via webinar) contact me at sarahelaineeaton (at) gmail.com. Please visit my speaking page, too.


The Anatomy of a Social Media Policy

October 14, 2011

Woo hoo! I’ve just had my first article published on “Social Media Today”. The article is “The Anatomy of a Social Media Policy”. In it I outline all the critical elements of developing a social media policy for both corporate and non-profit organizations.

Go check it out. If you like it, please Tweet about it and share it on Facebook and other social media. I’d love to have your comments, too. Thanks.

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Share this post: The Anatomy of a Social Media Policy http://wp.me/pNAh3-Xr

If you are interested in booking me (Sarah Eaton) for a presentation, keynote or workshop (either live or via webinar) contact me at sarahelaineeaton (at) gmail.com. Please visit my speaking page, too.


Best of Social Media Resources & Guidelines for Education, Literacy and Other Non-Profits

May 18, 2011

Over 20 Resources to Help You Develop Your Own Social Media Protocol or Policy

If you’re with an educational or non-profit organization that is new to using social media, you may find it helpful to establish your own Guidelines, Protocol or Acceptable Use Policy. Here’s my “best of” list of resources and guidelines to help you get started.

ABC LifeLiteracy Canada’s Social Media Guidelines (.pdf)

Social Media Governance Site – Over 170 sample social media policies and guidelines from non-profits and governments all over the world

Red Cross Social Media HandbookLinkedIn logo

NSW Social Media Guidelines for Teachers on Scribd

Creating a Social Media Policy for Your NonProfit

57 Social Media Policy Examples

Sample Nonprofit Policy on Social Networking by Blue Avocado

Social Media Best Practices and Guidelines by Tuft Unviersity

5 Simple Ways Non-Profits Can Measure Social Media ROI (Return on Investment)

What Non-Profits Need to Know about Social Media

How Non-Profits Can Maximize Engagement on Facebook

10 Must-Haves for Your Social Media Policy by Mashable

How to Write Your Firm’s Social Media Policy

Penn State’s College of Education’s Social Media Policy

Improving Your Social Media Policy

Ontario College of Teachers’ Professional Advisory on Social Media

Social Media in Plain English – A brilliant short video (3:33) to help you understand social media

Facebook for Educators by Linda Fogg Phillips, Derek Baird, M.A., & BJ Fogg, Ph.D.

Lake County Schools – Guidelines for Employee Use of Social Media Networks (.pdf)

The Principal’s Partnership: Research Brief: Social Media – Developing an Acceptable Use Policy

Social Media Acceptable Use Policy for Schools

Is there a great site that’s missing from my list? If so, leave a comment and let me know. I’ll be happy to add other great resources to the list.

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Share this post: Best of Social Media Resources & Guidelines for Education, Literacy and Other Non-Profits http://wp.me/pNAh3-Fh

If you are interested in booking me (Sarah Eaton) for a presentation, keynote or workshop contact me at sarahelaineeaton (at) gmail.com. Please visit my speaking page, too.


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