Webinar recording: 101 Ways to Market Your Language and Literacy Program (#7)

May 3, 2012

In the seventh of ten webinars today on how to market your language or literacy program we focussed on the power of connections. We talked about

  • Your circles of influence
  • How to showcase your school as a centre of expertise and excellence
  • The importance of partnerships and how to develop them.

Here’s the recording of Webinar #7:

Please “like” the YouTube video if you find these recordings helpful!

Join us next week for Class #8. It will focus on relationship marketing and the power of connecting in an emotionally positive manner. Get more details here.

Related posts:

101 Ways to Market Your Language Program (10 Free webinars) – Program overview and login instructions

#1 Webinar recording: 101 Ways to Market Your Language and Literacy Program 

#2 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#3 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#4 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#5 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#6 Webinar recording: 101 Ways to Market Your Language and Literacy Program

__________________________

Share or Tweet this post: Webinar recording is up! Tips for Marketing Your Language and Literacy Program (#7) http://wp.me/pNAh3-1o5

If you are interested in booking me (Sarah Eaton) for a presentation, keynote or workshop (either live or via webinar) contact me at sarahelaineeaton (at) gmail.com. Please visit my speaking page, too.


Tomorrow’s free webinar on marketing literacy and language schools: The power of connections

May 1, 2012

I’m stoked about tomorrow’s free webinar program! It is the seventh in a series of ten free webinars on how to market and promote literacy programs and language schools.

Each webinars highlight different ideas from 101 Ways to Market Your Language Program. Every week you get practical, low-cost ideas to help you promote your program. Best of all, you’ll get to connect with others on line who are also interested in the same topic, ask questions and interact.

The webinars are  30 to 60 minutes in length. Bring a pen and paper. I’m going to give you lots of ideas you can implement right away.

Webinar #7 of 10 – What to expect

Tomorrow’s webinar will focus on:

  • How to identify your connections.
  • Showcasing the experts in your school (and how this adds value to your marketing).
  • How to connect with your connections.
  • Building successful partnerships.

Webinar time

Date: Wednesday, May 2, 2012

There are some time zone changes coming up around the world, so double-check these times against your local area:

Point of origin – 14:00 (2:00 p.m.) Mountain Time, March 21, 2012 – Calgary / Edmonton

16:00 (4:00 p.m.) – Eastern Time – Toronto / New York

20:00 (8:00 p.m.) – Greenwich Time – London, England

22:00 (10:00 p.m.) – Eastern European Time – Athens / Istanbul

05:00 (5:00 a.m.) – following day – Japan Standard Time – Tokyo

How to log in

There is no need to register. These webinars are free and open to everyone. Seating is limited though, so sign on early.

To join the webinar, simply click here: http://meet11548754.adobeconnect.com/saraheaton/

Will it be recorded?

You bet. I’ll record the program and post it within 24 hours or so. No charges or fees to watch these recorded programs.

What will future webinars cover?

Here’s what we’ll cover in upcoming webinars:

  • Week #8 – It’s how you make them feel. Adding personal touches that make all the difference.
  • Week #9 – Effective follow up with your marketing and not giving up too soon.
  • Week #10 – Social media for marketing.

All you have to do is block off Wednesdays in your calendar at your corresponding local time and then log in using the link above.

If you can’t make the webinar, and you’d like to ask a question about the topic, feel free to leave me a comment. I’ll do my best to answer questions that come in before the program during the webinar. You can watch the recording to get the answer to your question, or I’ll answer you back in the comment section.

Related post:

101 Ways to Market Your Language Program (10 Free webinars) http://wp.me/pNAh3-1j6

Recordings of past programs:

#1 Webinar recording: 101 Ways to Market Your Language and Literacy Program 

#2 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#3 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#4 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#5 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#6 Webinar recording: 101 Ways to Market Your Language and Literacy Program

___________________________

Share or Tweet this post:  Tomorrow’s free webinar on marketing literacy and language schools: The power of connections http://wp.me/pNAh3-1nX

If you are interested in booking me (Sarah Eaton) for a presentation, keynote or workshop (either live or via webinar) contact me at sarahelaineeaton (at) gmail.com. Please visit my speaking page, too.


Webinar recording: 101 Ways to Market Your Language and Literacy Program (#6)

April 25, 2012

In the sixth of ten webinars today on how to market your language or literacy program we focussed on speciality tips for programs at large institutions. We talked about

  • The role of advocacy in marketing a program at a large institution
  • The marginalization of language programs at universities and similar organizations
  • The importance of marketing, PR and relationship building with others at your institution
  • The slow pace of moving forward with an entrepreneurial program nested within an institutional context

Here’s the recording of Webinar #6:

Please “like” the YouTube video if you find these recordings helpful!

Join us next week for Class #7. It will focus on relationship marketing. Get more details here.

Related posts:

101 Ways to Market Your Language Program (10 Free webinars) – Program overview and login instructions

#1 Webinar recording: 101 Ways to Market Your Language and Literacy Program 

#2 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#3 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#4 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#5 Webinar recording: 101 Ways to Market Your Language and Literacy Program

__________________________

Share or Tweet this post: Webinar recording is up! Tips for Marketing Your Language and Literacy Program (#6) http://wp.me/pNAh3-1ns

If you are interested in booking me (Sarah Eaton) for a presentation, keynote or workshop (either live or via webinar) contact me at sarahelaineeaton (at) gmail.com. Please visit my speaking page, too.


Today’s free webinar on marketing literacy and language schools: Specialty tips for large institutions

April 25, 2012

Join us today for the sixtth in a series of ten free webinars on how to market and promote literacy programs and language schools.

Each webinars highlight different ideas from 101 Ways to Market Your Language Program. Every week you get practical, low-cost ideas to help you promote your program. Best of all, you’ll get to connect with others on line who are also interested in the same topic, ask questions and interact.

The webinars are  30 to 60 minutes in length. Bring a pen and paper. I’m going to give you lots of ideas you can implement right away.

Webinar #6 of 10 – What to expect

Tomorrow’s webinar will focus on:

  • Specialty tips for programs at large institutions
  • Navigating institutional politics
  • Advocacy and relationship-building as part of marketing

Webinar time

Date: Wednesday, April 25, 2012

There are some time zone changes coming up around the world, so double-check these times against your local area:

Point of origin – 14:00 (2:00 p.m.) Mountain Time, March 21, 2012 – Calgary / Edmonton

16:00 (4:00 p.m.) – Eastern Time – Toronto / New York

20:00 (8:00 p.m.) – Greenwich Time – London, England

22:00 (10:00 p.m.) – Eastern European Time – Athens / Istanbul

05:00 (5:00 a.m.) – following day – Japan Standard Time – Tokyo

How to log in

There is no need to register. These webinars are free and open to everyone. Seating is limited though, so sign on early.

To join the webinar, simply click here: http://meet11548754.adobeconnect.com/saraheaton/

Will it be recorded?

You bet. I’ll record the program and post it within 24 hours or so. No charges or fees to watch these recorded programs.

What will future webinars cover?

Here’s what we’ll cover in upcoming webinars:

  • Week #7 – Relationship marketing. The power of connections.
  • Week #8 – It’s how you make them feel. Adding personal touches that make all the difference
  • Week #9 – Effective follow up with your marketing and not giving up too soon.
  • Week #10 – Social media for marketing.

All you have to do is block off Wednesdays in your calendar at your corresponding local time and then log in using the link above.

If you can’t make the webinar, and you’d like to ask a question about the topic, feel free to leave me a comment. I’ll do my best to answer questions that come in before the program during the webinar. You can watch the recording to get the answer to your question, or I’ll answer you back in the comment section.

Related post:

101 Ways to Market Your Language Program (10 Free webinars) http://wp.me/pNAh3-1j6

Recordings of past programs:

#1 Webinar recording: 101 Ways to Market Your Language and Literacy Program 

#2 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#3 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#4 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#5 Webinar recording: 101 Ways to Market Your Language and Literacy Program

___________________________

Share or Tweet this post: Today’s free webinar on marketing literacy and language schools: Specialty tips for large institutions http://wp.me/pNAh3-1nj

If you are interested in booking me (Sarah Eaton) for a presentation, keynote or workshop (either live or via webinar) contact me at sarahelaineeaton (at) gmail.com. Please visit my speaking page, too.


Webinar recording: 101 Ways to Market Your Language and Literacy Program (#5)

April 20, 2012

In the fifth of ten webinars today on how to market your language or literacy program we talked about

  • What a “unique selling proposition” or “USP” is and how to articulate yours
  • horizontal vs. vertical markets
  • packaging your courses

Here’s the recording of Webinar #5:

Please “like” the YouTube video if you find these recordings helpful!

Join us next week for Class #6. It will focus on speciality tips for programs at large institutions. Get more details here.

Related posts:

101 Ways to Market Your Language Program (10 Free webinars) – Program overview and login instructions

#1 Webinar recording: 101 Ways to Market Your Language and Literacy Program 

#2 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#3 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#4 Webinar recording: 101 Ways to Market Your Language and Literacy Program

__________________________

Share or Tweet this post: Webinar recording is up! Tips for Marketing Your Language and Literacy Program (#5) http://wp.me/pNAh3-1mZ

If you are interested in booking me (Sarah Eaton) for a presentation, keynote or workshop (either live or via webinar) contact me at sarahelaineeaton (at) gmail.com. Please visit my speaking page, too.


Tomorrow’s free webinar on marketing literacy and language schools: Focussing on what makes you unique

April 17, 2012

I’m so excited about tomorrow’s free webinar program! It’ll be the fifth in a series of ten free webinars on how to market and promote literacy programs and language schools.

Each webinars highlight different ideas from 101 Ways to Market Your Language Program. Every week you get practical, low-cost ideas to help you promote your program. Best of all, you’ll get to connect with others on line who are also interested in the same topic, ask questions and interact.

The webinars are  30 to 60 minutes in length. Bring a pen and paper. I’m going to give you lots of ideas you can implement right away.

Webinar #5 of 10 – What to expect

Tomorrow’s webinar will focus on:

  • How to set yourself apart from other programs.
  • Horizontal vs. vertical markets.
  • How to present or “package” your programs in a way that gets their attention.
  • I’m going to share tips on how to figure our what makes your program unique. This is what professional sales people call your “unique selling proposition”, but we don’t need sales lingo, do we? We’ll help you figure it out in ways that make sense for educators.
  • Determine which marketing strategies actually work best for you. Not what other people say should work, but what has actually proven successful for you. Sometimes it means going against the grain… Come and find out why.

Webinar time

Date: Wednesday, April 18, 2012

There are some time zone changes coming up around the world, so double-check these times against your local area:

Point of origin – 14:00 (2:00 p.m.) Mountain Time, March 21, 2012 – Calgary / Edmonton

16:00 (4:00 p.m.) – Eastern Time – Toronto / New York

20:00 (8:00 p.m.) – Greenwich Time – London, England

22:00 (10:00 p.m.) – Eastern European Time – Athens / Istanbul

05:00 (5:00 a.m.) – following day – Japan Standard Time – Tokyo

How to log in

There is no need to register. These webinars are free and open to everyone. Seating is limited though, so sign on early.

To join the webinar, simply click here: http://meet11548754.adobeconnect.com/saraheaton/

Will it be recorded?

You bet. I’ll record the program and post it within 24 hours or so. No charges or fees to watch these recorded programs.

What will future webinars cover?

Here’s what we’ll cover in upcoming webinars:

  • Week #6 – Specialty tips for programs at large institutions
  • Week #7 – Relationship marketing. The power of connections.
  • Week #8 – It’s how you make them feel. Adding personal touches that make all the difference
  • Week #9 – Effective follow up with your marketing and not giving up too soon.
  • Week #10 – Social media for marketing.

All you have to do is block off Wednesdays in your calendar at your corresponding local time and then log in using the link above.

If you can’t make the webinar, and you’d like to ask a question about the topic, feel free to leave me a comment. I’ll do my best to answer questions that come in before the program during the webinar. You can watch the recording to get the answer to your question, or I’ll answer you back in the comment section.

Related post:

101 Ways to Market Your Language Program (10 Free webinars) http://wp.me/pNAh3-1j6

Recordings of past programs:

#1 Webinar recording: 101 Ways to Market Your Language and Literacy Program 

#2 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#3 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#4 Webinar recording: 101 Ways to Market Your Language and Literacy Program

___________________________

Share or Tweet this post:  Tomorrow’s free webinar on marketing literacy and language schools: Focussing on what makes you unique http://wp.me/pNAh3-1mR

If you are interested in booking me (Sarah Eaton) for a presentation, keynote or workshop (either live or via webinar) contact me at sarahelaineeaton (at) gmail.com. Please visit my speaking page, too.


Webinar recording: 101 Ways to Market Your Language and Literacy Program (#4)

April 13, 2012

In the fourth of ten webinars today on how to market your language or literacy program, we had participants from Canada, the U.S., London and Israel. I was thrilled to see some of the same names on the participant list. I’m starting to get to know you, and enjoying every second of it!

This program focused on:

  • Business cards
  • Stationery
  • Signage

Here’s the recording of Webinar #4:

Join us next week for Class #5. It will focus on how to stand out from the crowd. Get more details here.

Related posts:

101 Ways to Market Your Language Program (10 Free webinars) – Program overview and login instructions

#1 Webinar recording: 101 Ways to Market Your Language and Literacy Program 

#2 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#3 Webinar recording: 101 Ways to Market Your Language and Literacy Program

__________________________

Share or Tweet this post: Webinar recording is up! Tips for Marketing Your Language and Literacy Program (#4) http://wp.me/pNAh3-1mi

If you are interested in booking me (Sarah Eaton) for a presentation, keynote or workshop (either live or via webinar) contact me at sarahelaineeaton (at) gmail.com. Please visit my speaking page, too.


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