Webinar recording: 101 Ways to Market Your Language and Literacy Program (#2)

We had the second of 10 webinars today on how to market your language or literacy program. Today we had participants from Canada, the U.S., the U.K. and Israel. I was so thrilled to see people there from so many different places, and diverse programs.

This program focused on:

How to set marketing goals
How to identify a target market
The difference between “end users” and “target market”
How to budget for marketing and promotion

Here’s the recording of the 45-minute program:

Join us next week for Class #3. It will focus on how to write marketing materials and focussing on the benefits. Get more details here.

101 Ways to Market Your Language Program (10 Free webinars) - Program overview and login instructions

Webinar recording – Week #1: 101 Ways to Market Your Language and Literacy Program

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If you are interested in booking me (Sarah Eaton) for a presentation, keynote or workshop (either live or via webinar) contact me at sarahelaineeaton (at) gmail.com. Please visit my speaking page, too.

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This entry was posted on Thursday, March 29th, 2012 at 7:00 am and is filed under 101 Ways to Market Your Language Program, education, language program administration, Literacy, marketing, webinar. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

One Response to Webinar recording: 101 Ways to Market Your Language and Literacy Program (#2)

Women in Consulting (WIC) Events Highlight Business Marketing and Best Practices | Attraction Marketing says:

April 5, 2012 at 3:46 pm

[...] Webinar recording: 101 Ways to Market Your Language and Literacy Program (# 2). We had the …drsaraheaton.wordpress.com/…/webinar-recording-101-ways-t… [...]

Literacy, Languages and Leadership